[{"data":1,"prerenderedAt":1103},["ShallowReactive",2],{"$global_site_settings":3,"article-experiential-marketing-nyc":390,"editorial-header-experiential-marketing-nyc":390,"$navigation":1037},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":16},"aJ-WYRAAACkAHgvz",null,"global_site_settings","https://wonu.cdn.prismic.io/api/v2/documents/search?ref=ak-uWhEAACoA_035&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJ-WYRAAACkAHgvz%22%29+%5D%5D",[],"2025-08-15T20:29:18+0000","2025-11-07T19:21:08+0000",[12],"global-site-settings",[],"en-us",[],{"meta_title":17,"meta_description":18,"meta_image":19,"meta_robots":30,"llms_description":5,"llms_key_pages_description":5,"llms_services_description":5,"llms_projects_description":5,"llms_editorial_description":5,"schema_markup":31,"footer_main_navigation":256,"footer_social_links":299,"footer_services_title":311,"footer_services_page_link":312,"footer_service_items":320,"newsletter_title":388,"newsletter_placeholder":389},"WONU","WONU is a Black-owned, women-led agency specializing in experiential retail. We design and produce pop-ups, brand takeovers, and multi-day activations. From luxury fashion to tech, we partner with bold brands using experience to deepen loyalty, drive engagement, and move business forward.",{"dimensions":20,"alt":23,"copyright":5,"url":24,"id":25,"edit":26},{"width":21,"height":22},2400,1260,"WONU wordmark in stark black, wide sans-serif capital letters against a warm off-white background.","https://images.prismic.io/wonu/aQ5GP7pReVYa4QHl_WONU--open-graph.png?auto=format,compress&rect=0,0,4800,2520&w=2400&h=1260","aQ5GP7pReVYa4QHl",{"x":27,"y":27,"zoom":28,"background":29},0,1,"transparent",true,[32,37,40,43,46,49,52,55,58,61,64,67,70,73,76,79,82,85,88,91,94,97,100,103,106,109,112,115,117,120,123,126,129,132,134,137,140,143,146,149,151,154,156,159,161,164,167,170,173,176,179,182,184,187,190,193,196,199,201,203,206,209,211,214,217,220,222,224,227,230,233,236,239,242,245,247,250,253],{"type":33,"text":34,"spans":35,"direction":36},"paragraph","{",[],"ltr",{"type":33,"text":38,"spans":39,"direction":36},"  \"@context\": \"https://schema.org\",",[],{"type":33,"text":41,"spans":42,"direction":36},"  \"@graph\": [",[],{"type":33,"text":44,"spans":45,"direction":36},"    {",[],{"type":33,"text":47,"spans":48,"direction":36},"      \"@type\": \"Organization\",",[],{"type":33,"text":50,"spans":51,"direction":36},"      \"@id\": \"https://wonu.studio/#organization\",",[],{"type":33,"text":53,"spans":54,"direction":36},"      \"name\": \"WONU\",",[],{"type":33,"text":56,"spans":57,"direction":36},"      \"alternateName\": \"WONU Studio\",",[],{"type":33,"text":59,"spans":60,"direction":36},"      \"url\": \"https://wonu.studio\",",[],{"type":33,"text":62,"spans":63,"direction":36},"      \"description\": \"Black-owned, women-led agency specializing in experiential retail, creative direction, and spatial design.\",",[],{"type":33,"text":65,"spans":66,"direction":36},"      \"foundingDate\": \"2020\",",[],{"type":33,"text":68,"spans":69,"direction":36},"      \"email\": \"hello@wonu.studio\",",[],{"type":33,"text":71,"spans":72,"direction":36},"      \"address\": {",[],{"type":33,"text":74,"spans":75,"direction":36},"        \"@type\": \"PostalAddress\",",[],{"type":33,"text":77,"spans":78,"direction":36},"        \"addressLocality\": \"New York\",",[],{"type":33,"text":80,"spans":81,"direction":36},"        \"addressRegion\": \"NY\",",[],{"type":33,"text":83,"spans":84,"direction":36},"        \"addressCountry\": \"US\"",[],{"type":33,"text":86,"spans":87,"direction":36},"      },",[],{"type":33,"text":89,"spans":90,"direction":36},"      \"sameAs\": [",[],{"type":33,"text":92,"spans":93,"direction":36},"        \"https://www.instagram.com/wonu.studio\",",[],{"type":33,"text":95,"spans":96,"direction":36},"        \"https://www.linkedin.com/company/wonu-studio\"",[],{"type":33,"text":98,"spans":99,"direction":36},"      ],",[],{"type":33,"text":101,"spans":102,"direction":36},"      \"logo\": {",[],{"type":33,"text":104,"spans":105,"direction":36},"        \"@type\": \"ImageObject\",",[],{"type":33,"text":107,"spans":108,"direction":36},"        \"url\": \"https://wonu.studio/wonu-logo.png\",",[],{"type":33,"text":110,"spans":111,"direction":36},"        \"width\": 400,",[],{"type":33,"text":113,"spans":114,"direction":36},"        \"height\": 400",[],{"type":33,"text":86,"spans":116,"direction":36},[],{"type":33,"text":118,"spans":119,"direction":36},"      \"serviceArea\": {",[],{"type":33,"text":121,"spans":122,"direction":36},"        \"@type\": \"Place\",",[],{"type":33,"text":124,"spans":125,"direction":36},"        \"name\": \"New York Metropolitan Area\"",[],{"type":33,"text":127,"spans":128,"direction":36},"      }",[],{"type":33,"text":130,"spans":131,"direction":36},"    },",[],{"type":33,"text":44,"spans":133,"direction":36},[],{"type":33,"text":135,"spans":136,"direction":36},"      \"@type\": \"ProfessionalService\",",[],{"type":33,"text":138,"spans":139,"direction":36},"      \"@id\": \"https://wonu.studio/#service\",",[],{"type":33,"text":141,"spans":142,"direction":36},"      \"name\": \"WONU Studio Services\",",[],{"type":33,"text":144,"spans":145,"direction":36},"      \"provider\": {",[],{"type":33,"text":147,"spans":148,"direction":36},"        \"@id\": \"https://wonu.studio/#organization\"",[],{"type":33,"text":86,"spans":150,"direction":36},[],{"type":33,"text":152,"spans":153,"direction":36},"      \"areaServed\": {",[],{"type":33,"text":121,"spans":155,"direction":36},[],{"type":33,"text":157,"spans":158,"direction":36},"        \"name\": \"United States\"",[],{"type":33,"text":86,"spans":160,"direction":36},[],{"type":33,"text":162,"spans":163,"direction":36},"      \"serviceType\": [",[],{"type":33,"text":165,"spans":166,"direction":36},"        \"Creative Direction\",",[],{"type":33,"text":168,"spans":169,"direction":36},"        \"Spatial Design\", ",[],{"type":33,"text":171,"spans":172,"direction":36},"        \"Experiential Marketing\",",[],{"type":33,"text":174,"spans":175,"direction":36},"        \"Brand Strategy\",",[],{"type":33,"text":177,"spans":178,"direction":36},"        \"Retail Design\",",[],{"type":33,"text":180,"spans":181,"direction":36},"        \"Event Design\"",[],{"type":33,"text":98,"spans":183,"direction":36},[],{"type":33,"text":185,"spans":186,"direction":36},"      \"category\": [",[],{"type":33,"text":188,"spans":189,"direction":36},"        \"Design Agency\",",[],{"type":33,"text":191,"spans":192,"direction":36},"        \"Marketing Agency\",",[],{"type":33,"text":194,"spans":195,"direction":36},"        \"Creative Services\"",[],{"type":33,"text":197,"spans":198,"direction":36},"      ]",[],{"type":33,"text":130,"spans":200,"direction":36},[],{"type":33,"text":44,"spans":202,"direction":36},[],{"type":33,"text":204,"spans":205,"direction":36},"      \"@type\": \"WebSite\",",[],{"type":33,"text":207,"spans":208,"direction":36},"      \"@id\": \"https://wonu.studio/#website\",",[],{"type":33,"text":59,"spans":210,"direction":36},[],{"type":33,"text":212,"spans":213,"direction":36},"      \"name\": \"WONU Studio\",",[],{"type":33,"text":215,"spans":216,"direction":36},"      \"description\": \"Portfolio and services of WONU, a Black-owned, women-led creative agency.\",",[],{"type":33,"text":218,"spans":219,"direction":36},"      \"publisher\": {",[],{"type":33,"text":147,"spans":221,"direction":36},[],{"type":33,"text":86,"spans":223,"direction":36},[],{"type":33,"text":225,"spans":226,"direction":36},"      \"potentialAction\": {",[],{"type":33,"text":228,"spans":229,"direction":36},"        \"@type\": \"SearchAction\",",[],{"type":33,"text":231,"spans":232,"direction":36},"        \"target\": {",[],{"type":33,"text":234,"spans":235,"direction":36},"          \"@type\": \"EntryPoint\",",[],{"type":33,"text":237,"spans":238,"direction":36},"          \"urlTemplate\": \"https://wonu.studio/search?q={search_term_string}\"",[],{"type":33,"text":240,"spans":241,"direction":36},"        },",[],{"type":33,"text":243,"spans":244,"direction":36},"        \"query-input\": \"required name=search_term_string\"",[],{"type":33,"text":127,"spans":246,"direction":36},[],{"type":33,"text":248,"spans":249,"direction":36},"    }",[],{"type":33,"text":251,"spans":252,"direction":36},"  ]",[],{"type":33,"text":254,"spans":255,"direction":36},"}",[],[257,269,279,289],{"nav_label":258,"nav_link":259},"Projects",{"id":260,"type":261,"tags":262,"lang":14,"slug":261,"first_publication_date":263,"last_publication_date":264,"url":265,"link_type":266,"key":267,"isBroken":268},"aIfayhEAACMAF4df","projects",[],"2025-07-28T20:17:19+0000","2025-10-08T03:17:01+0000","/projects","Document","98ac7de8-b5ac-4853-ba3a-0fca64640f0c",false,{"nav_label":270,"nav_link":271},"About",{"id":272,"type":273,"tags":274,"lang":14,"slug":273,"first_publication_date":275,"last_publication_date":276,"url":277,"link_type":266,"key":278,"isBroken":268},"aIfatxEAACEAF4c7","about",[],"2025-07-28T20:16:56+0000","2026-05-29T20:53:08+0000","/about","357ba07f-a2b9-4330-979f-26445547d9d5",{"nav_label":280,"nav_link":281},"Contact",{"id":282,"type":283,"tags":284,"lang":14,"slug":283,"first_publication_date":285,"last_publication_date":286,"url":287,"link_type":266,"key":288,"isBroken":268},"aIfalREAACMAF4cG","contact",[],"2025-07-28T20:16:24+0000","2025-08-18T16:49:57+0000","/contact","40d9da79-cddb-4cfb-93ce-a831c247d8eb",{"nav_label":290,"nav_link":291},"Blog",{"id":292,"type":293,"tags":294,"lang":14,"slug":293,"first_publication_date":295,"last_publication_date":296,"url":297,"link_type":266,"key":298,"isBroken":268},"aIfbAxEAACEAF4e7","blog",[],"2025-07-28T20:18:12+0000","2025-08-21T20:51:46+0000","/blog","de3587b8-927a-49fe-b969-3cada961816c",[300,306],{"social_label":301,"social_link":302},"Instagram",{"link_type":303,"key":304,"url":305},"Web","dc240512-3f49-432b-9d2c-d5849b905617","https://www.instagram.com/wonumeansgrace",{"social_label":307,"social_link":308},"LinkedIn",{"link_type":303,"key":309,"url":310},"02717711-1d63-4cb1-9472-7e8c7a5369c2","https://www.linkedin.com/company/wonu/","Services",{"id":313,"type":314,"tags":315,"lang":14,"slug":314,"first_publication_date":316,"last_publication_date":317,"url":318,"link_type":266,"key":319,"isBroken":268},"aIfa5BEAAB8AF4eM","services",[],"2025-07-28T20:17:42+0000","2025-10-08T13:20:13+0000","/services","a36a4e68-fed3-45cf-8cdf-b78e5d93331e",[321,333,344,355,366,377],{"service_label":322,"service_link":323},"Strategy & Experiential Marketing",{"id":324,"type":325,"tags":326,"lang":14,"slug":327,"first_publication_date":328,"last_publication_date":329,"uid":330,"url":331,"link_type":266,"key":332,"isBroken":268},"aJ65mBAAACgAHLxX","service",[],"strategy--experiential-marketing","2025-08-15T04:37:48+0000","2025-10-07T19:48:33+0000","strategy-and-experiential-marketing","/services/strategy-and-experiential-marketing","8a3369d0-b75e-4b79-acac-bfdb986a3b9f",{"service_label":334,"service_link":335},"Creative Direction & Spatial Design",{"id":336,"type":325,"tags":337,"lang":14,"slug":338,"first_publication_date":339,"last_publication_date":340,"uid":341,"url":342,"link_type":266,"key":343,"isBroken":268},"aJ65yBAAACYAHLye",[],"creative-direction--spatial-design","2025-08-15T04:38:34+0000","2026-05-20T16:47:13+0000","creative-direction-and-spatial-design","/services/creative-direction-and-spatial-design","a04405a7-8801-40d3-bd9c-7d0377bbb264",{"service_label":345,"service_link":346},"Production & Project Management",{"id":347,"type":325,"tags":348,"lang":14,"slug":349,"first_publication_date":350,"last_publication_date":351,"uid":352,"url":353,"link_type":266,"key":354,"isBroken":268},"aJ655xAAACgAHLzQ",[],"production--project-management","2025-08-15T04:39:07+0000","2025-10-10T03:38:01+0000","production-and-project-management","/services/production-and-project-management","38acca86-30dc-4345-a8bf-f7251cde6d39",{"service_label":356,"service_link":357},"Influencer Strategy & Talent Partnerships",{"id":358,"type":325,"tags":359,"lang":14,"slug":360,"first_publication_date":361,"last_publication_date":362,"uid":363,"url":364,"link_type":266,"key":365,"isBroken":268},"aJ66BxAAACYAHL0D",[],"influencer-strategy--talent-partnerships","2025-08-15T04:39:37+0000","2025-10-08T14:38:06+0000","influencer-strategy-and-talent-partnerships","/services/influencer-strategy-and-talent-partnerships","972e55b8-439d-4a3d-985b-5793cb88dfb1",{"service_label":367,"service_link":368},"Amplification Strategy & Content Capture",{"id":369,"type":325,"tags":370,"lang":14,"slug":371,"first_publication_date":372,"last_publication_date":373,"uid":374,"url":375,"link_type":266,"key":376,"isBroken":268},"aJ66IRAAACgAHL0u",[],"amplification-strategy--content-capture","2025-08-15T04:40:04+0000","2025-11-07T15:02:30+0000","amplification-strategy-and-content-capture","/services/amplification-strategy-and-content-capture","07925e2e-b024-4672-967b-1efb3ba49307",{"service_label":378,"service_link":379},"Measurement & Reporting",{"id":380,"type":325,"tags":381,"lang":14,"slug":382,"first_publication_date":383,"last_publication_date":384,"uid":385,"url":386,"link_type":266,"key":387,"isBroken":268},"aJ66PhAAACgAHL1b",[],"measurement--reporting","2025-08-15T04:40:32+0000","2026-05-21T16:37:02+0000","measurement-and-reporting","/services/measurement-and-reporting","2c9e5218-8c5a-429f-a0f2-896efc7f969d","Newsletter Signup","email@email.com",{"id":391,"uid":392,"url":393,"type":394,"href":395,"tags":396,"first_publication_date":397,"last_publication_date":397,"slugs":398,"linked_documents":400,"lang":14,"alternate_languages":401,"data":402},"ak-lLREAACsA_zsw","experiential-marketing-nyc","/blog/experiential-marketing-nyc","article","https://wonu.cdn.prismic.io/api/v2/documents/search?ref=ak-uWhEAACoA_035&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ak-lLREAACsA_zsw%22%29+%5D%5D",[],"2026-07-09T14:21:13+0000",[399],"new-york-city-isnt-a-backdrop-for-experiential-marketing.",[],[],{"title":403,"subtitle":411,"author":412,"publication_date":5,"featured_image":413,"excerpt":433,"content_type":268,"category":437,"intro_bg":5,"slices":438,"meta_title":1033,"meta_description":1034,"meta_image":1035,"meta_robots":30,"schema_markup":1036},[404],{"type":405,"text":406,"spans":407,"direction":36},"heading1","New York City Isn't a Backdrop for Experiential Marketing.",[408],{"start":27,"end":409,"type":410},58,"strong","It's the Brief.","Jade Akintola",{"dimensions":414,"alt":5,"copyright":5,"url":417,"id":418,"edit":419,"card":420,"squarish":427},{"width":415,"height":416},1000,667,"https://images.prismic.io/wonu/X2THT7yd2-b9bkxW_SharkBeauty-67.jpg?auto=format,compress","X2THT7yd2-b9bkxW",{"x":27,"y":27,"zoom":28,"background":29},{"dimensions":421,"alt":5,"copyright":5,"url":424,"id":418,"edit":425},{"width":422,"height":423},3200,2000,"https://images.prismic.io/wonu/X2THT7yd2-b9bkxW_SharkBeauty-67.jpg?auto=format,compress&rect=0,21,1000,625&w=3200&h=2000",{"x":27,"y":426,"zoom":28,"background":29},21,{"dimensions":428,"alt":5,"copyright":5,"url":430,"id":418,"edit":431},{"width":422,"height":429},3048,"https://images.prismic.io/wonu/X2THT7yd2-b9bkxW_SharkBeauty-67.jpg?auto=format,compress&rect=150,0,700,667&w=3200&h=3048",{"x":432,"y":27,"zoom":28,"background":29},150,[434],{"type":33,"text":435,"spans":436,"direction":36},"A Canal Street souvenir shop turned Fashion Week venue. A Chelsea room built for LED, not dinner, that hosted one anyway. A SoHo sidewalk with a month to plan and a million impressions to show for it. Here is what five real WONU activations across New York City reveal about a city that never hands you a blank room.",[],"Experiential Marketing",[439,474,482,526,531,574,579,628,633,685,690,741,746,802,888,893,982,987,1027],{"variation":440,"version":441,"items":442,"primary":443,"id":472,"slice_type":473,"slice_label":5},"default","initial",[],{"copy":444},[445,448,451,454,457,460,463,466,469],{"type":33,"text":446,"spans":447,"direction":36},"On February 9, 2024, a Canal Street souvenir shop in Chinatown became a MAC Cosmetics activation for Fashion Week.",[],{"type":33,"text":449,"spans":450,"direction":36},"Knockoff handbags and \"I heart NY\" shirts had filled that same shop for years.",[],{"type":33,"text":452,"spans":453,"direction":36},"The shell stayed raw and unfinished, rather than getting gutted for a polished flagship look.",[],{"type":33,"text":455,"spans":456,"direction":36},"Makeup stations, a 30-plus-piece customized merch shop, a live performance stage, a full bar, and a food truck all went into that same footprint.",[],{"type":33,"text":458,"spans":459,"direction":36},"The timeline left no room for a second attempt.",[],{"type":33,"text":461,"spans":462,"direction":36},"Experiential marketing in New York City rarely looks like the market-size decks agencies use to pitch the city.",[],{"type":33,"text":464,"spans":465,"direction":36},"The venue arrives with its own history built in, whether that's a souvenir shop's grime or a gallery's white walls.",[],{"type":33,"text":467,"spans":468,"direction":36},"The job is designing with that history instead of erasing it.",[],{"type":33,"text":470,"spans":471,"direction":36},"Five real activations, from a Chinatown storefront to a citywide scavenger hunt, show what that actually requires.",[],"article_copy$9c04669f-8f4a-4c5b-b142-906102586298","article_copy",{"variation":440,"version":441,"items":475,"primary":476,"id":480,"slice_type":481,"slice_label":5},[],{"background_color":477,"heading_level":478,"heading":479},"Green","h2","Every Neighborhood Writes Its Own Design Brief","article_heading$4e13f1bf-7c66-4cdd-bd56-97b4bffd7b09","article_heading",{"variation":440,"version":441,"items":483,"primary":484,"id":525,"slice_type":473,"slice_label":5},[],{"copy":485},[486,489,492,501,504,507,510,513,516,519,522],{"type":33,"text":487,"spans":488,"direction":36},"The MAC Market took over a Canal Street shop's grime on purpose.",[],{"type":33,"text":490,"spans":491,"direction":36},"The fresh Black Tea Serum launch needed the opposite instinct entirely.",[],{"type":493,"url":494,"alt":495,"copyright":5,"dimensions":496,"id":499,"edit":500},"image","https://images.prismic.io/wonu/ajAawY1P9HI4Uhac_Wonu-FRESHDINNER-52.jpg?auto=format,compress","The fresh Black Tea Serum launch",{"width":497,"height":498},1920,1280,"ajAawY1P9HI4Uhac",{"x":27,"y":27,"zoom":28,"background":29},{"type":33,"text":502,"spans":503,"direction":36},"That meant Artists' House in Chelsea, a room built with four full walls of LED paneling.",[],{"type":33,"text":505,"spans":506,"direction":36},"It was designed for immersive visual work, not for seating guests around a dinner table.",[],{"type":33,"text":508,"spans":509,"direction":36},"Rather than swap venues, a full catering and staffing operation got built around the room's actual purpose.",[],{"type":33,"text":511,"spans":512,"direction":36},"The serum's story got told through the space itself instead of around it.",[],{"type":33,"text":514,"spans":515,"direction":36},"Spatial fit in New York City rarely means finding the perfect empty box.",[],{"type":33,"text":517,"spans":518,"direction":36},"It means reading what a space was actually built to do, then deciding whether to work with that intention or against it.",[],{"type":33,"text":520,"spans":521,"direction":36},"A Chinatown souvenir shop and a Chelsea gallery-style venue don't share a floor plan, a foot-traffic pattern, or a lighting rig.",[],{"type":33,"text":523,"spans":524,"direction":36},"They share a city, and a city is the only thing a moodboard from another market can't replicate.",[],"article_copy$38fc33d5-599d-462a-affe-bac851b1f2b9",{"variation":440,"version":441,"items":527,"primary":528,"id":530,"slice_type":481,"slice_label":5},[],{"background_color":477,"heading_level":478,"heading":529},"Density Compresses the Runway Before Anyone Designs Anything","article_heading$350637ec-cfa6-4b10-9359-cfaed7628091",{"variation":440,"version":441,"items":532,"primary":533,"id":573,"slice_type":473,"slice_label":5},[],{"copy":534},[535,538,543,546,549,552,555,558,561,564,567,570],{"type":33,"text":536,"spans":537,"direction":36},"Shark Beauty's \"Unwrap Something Different\" activation had one month between brief and event day.",[],{"type":493,"url":539,"alt":5,"copyright":5,"dimensions":540,"id":541,"edit":542},"https://images.prismic.io/wonu/qG2hpTewigFoHXWR_SharkBeauty-104.jpg?auto=format,compress",{"width":415,"height":416},"qG2hpTewigFoHXWR",{"x":27,"y":27,"zoom":28,"background":29},{"type":33,"text":544,"spans":545,"direction":36},"It ran on a SoHo sidewalk with no room to expand.",[],{"type":33,"text":547,"spans":548,"direction":36},"More than 10 cohesive branded touchpoints went into that single small footprint instead of spreading the concept across a bigger site.",[],{"type":33,"text":550,"spans":551,"direction":36},"Gift-wrapped hair tools, branded envelopes with discount cards, and complimentary popsicles for guests waiting in line all had to work inside the same tight radius.",[],{"type":33,"text":553,"spans":554,"direction":36},"The activation still cleared its own target: over 110 QR code scans against its own call-to-action.",[],{"type":33,"text":556,"spans":557,"direction":36},"More than 1,000 guest engagements and over 1 million social media impressions followed, all inside that one-month window.",[],{"type":33,"text":559,"spans":560,"direction":36},"New York City's density doesn't just shrink footprints.",[],{"type":33,"text":562,"spans":563,"direction":36},"It shrinks timelines, too.",[],{"type":33,"text":565,"spans":566,"direction":36},"Every other brand activating that same week is competing for the same SoHo blocks, the same press attention, and the same influencer calendars.",[],{"type":33,"text":568,"spans":569,"direction":36},"A slower market gives an agency room to test concepts before committing.",[],{"type":33,"text":571,"spans":572,"direction":36},"New York City asks for the committed version on the first try.",[],"article_copy$6742383e-c5a8-4720-8a1e-19cc8b0b6dda",{"variation":440,"version":441,"items":575,"primary":576,"id":578,"slice_type":481,"slice_label":5},[],{"background_color":477,"heading_level":478,"heading":577},"What Makes New York City Different From Other Experiential Markets?","article_heading$226e5ef5-41cc-47e0-be5d-044d0066437a",{"variation":440,"version":441,"items":580,"primary":581,"id":627,"slice_type":473,"slice_label":5},[],{"copy":582},[583,586,589,596,599,602,605,608,611,614,617],{"type":33,"text":584,"spans":585,"direction":36},"New York City is one of the only markets where a single-day activation can treat the entire city as its venue.",[],{"type":33,"text":587,"spans":588,"direction":36},"For Nike's JDI Day, WONU built a citywide scavenger hunt that moved employee teams between Nike's headquarters, sports courts, parks, and cultural landmarks.",[],{"type":493,"url":590,"alt":5,"copyright":5,"dimensions":591,"id":594,"edit":595},"https://images.prismic.io/wonu/aN2gFp5xUNkB1Yul_20250605NikeJDIDay%40isoJordin20.jpg?auto=format,compress",{"width":592,"height":593},9504,6336,"aN2gFp5xUNkB1Yul",{"x":27,"y":27,"zoom":28,"background":29},{"type":33,"text":597,"spans":598,"direction":36},"More than 10 branded elements were scattered across the day.",[],{"type":33,"text":600,"spans":601,"direction":36},"WONU's own description of the approach: turning \"the city into their playground.\"",[],{"type":33,"text":603,"spans":604,"direction":36},"That kind of format doesn't work in a market with one convention center and a handful of interchangeable event venues.",[],{"type":33,"text":606,"spans":607,"direction":36},"It works because New York City has enough distinct, recognizable locations within a short travel radius.",[],{"type":33,"text":609,"spans":610,"direction":36},"A single day can move through several of them and still read as one coherent story.",[],{"type":33,"text":612,"spans":613,"direction":36},"Venue density is the real New York City advantage, more than population size or tourist volume.",[],{"type":33,"text":615,"spans":616,"direction":36},"A brand can build a narrative arc across five stops in one afternoon without ever changing cities.",[],{"type":33,"text":618,"spans":619,"direction":36},"WONU's strategy and experiential marketing practice treats that density as a planning asset, not a logistics problem to route around.",[620],{"start":621,"end":622,"type":623,"data":624},7,42,"hyperlink",{"link_type":303,"url":625,"target":626},"https://wonu.studio/services/strategy-and-experiential-marketing","_blank","article_copy$0a1583ec-427a-411b-9bab-9cc251531553",{"variation":440,"version":441,"items":629,"primary":630,"id":632,"slice_type":481,"slice_label":5},[],{"background_color":477,"heading_level":478,"heading":631},"Working Inside Someone Else's Citywide Moment","article_heading$6c12bb7e-c3dd-47c3-a5aa-0b7097db5481",{"variation":440,"version":441,"items":634,"primary":635,"id":684,"slice_type":473,"slice_label":5},[],{"copy":636},[637,640,643,650,653,656,659,662,665,668,671,674,677],{"type":33,"text":638,"spans":639,"direction":36},"Not every New York City activation is a brand's own show.",[],{"type":33,"text":641,"spans":642,"direction":36},"CultureCon's Brooklyn conference gave WONU a different kind of brief: build inside somebody else's citywide cultural moment.",[],{"type":493,"url":644,"alt":5,"copyright":5,"dimensions":645,"id":647,"edit":648},"https://images.prismic.io/wonu/aLlx7GGNHVfTOpl7_CultureConSelectsDay2-021.jpg?auto=format%2Ccompress&rect=0%2C427%2C8192%2C4608&w=1920&h=1080",{"width":497,"height":646},1080,"aLlx7GGNHVfTOpl7",{"x":27,"y":649,"zoom":28,"background":29},427,{"type":33,"text":651,"spans":652,"direction":36},"WONU worked in partnership with Beyond8, the event's producer.",[],{"type":33,"text":654,"spans":655,"direction":36},"WONU handled eight distinct branding components across the conference footprint.",[],{"type":33,"text":657,"spans":658,"direction":36},"Three separate stage set designs, a merch shop, a talent portrait studio, registration walls, wayfinding, and staffing uniforms were among them.",[],{"type":33,"text":660,"spans":661,"direction":36},"The goal wasn't a single hero moment.",[],{"type":33,"text":663,"spans":664,"direction":36},"It was cohesion across a full day of programming.",[],{"type":33,"text":666,"spans":667,"direction":36},"Every moment was created to feel tied to the last, with each space still having its own distinction, down to the rugs and chairs.",[],{"type":33,"text":669,"spans":670,"direction":36},"Brooklyn adds its own texture to that brief.",[],{"type":33,"text":672,"spans":673,"direction":36},"A conference audience arriving in Brooklyn expects a different visual language than one arriving in Midtown.",[],{"type":33,"text":675,"spans":676,"direction":36},"The wayfinding and staffing choices have to read that difference correctly.",[],{"type":33,"text":678,"spans":679,"direction":36},"WONU's creative direction and spatial design work in Brooklyn is built around exactly that kind of borough-specific fluency.",[680],{"start":621,"end":681,"type":623,"data":682},61,{"link_type":303,"url":683,"target":626},"https://wonu.studio/services/creative-direction-and-spatial-design/creative-direction-spatial-design-brooklyn","article_copy$b97a55c8-f69b-42a6-b0b7-32cd30154d20",{"variation":440,"version":441,"items":686,"primary":687,"id":689,"slice_type":481,"slice_label":5},[],{"background_color":477,"heading_level":478,"heading":688},"New York City Is Where Brands Come Back To","article_heading$dcc07e18-e8c5-4346-822a-3b9826bb9e9d",{"variation":440,"version":441,"items":691,"primary":692,"id":740,"slice_type":473,"slice_label":5},[],{"copy":693},[694,697,704,707,710,713,716,719,722,725,728,732],{"type":33,"text":695,"spans":696,"direction":36},"Fendi and Skims tested their collaboration pop-up on Rodeo Drive first.",[],{"type":493,"url":698,"alt":5,"copyright":5,"dimensions":699,"id":702,"edit":703},"https://images.prismic.io/wonu/aN1SgJ5xUNkB1YNv_FENDIBHPOPUP-1548d.jpg?auto=format,compress",{"width":700,"height":701},1800,1112,"aN1SgJ5xUNkB1YNv",{"x":27,"y":27,"zoom":28,"background":29},{"type":33,"text":705,"spans":706,"direction":36},"It performed well enough to run for eight-plus months and five additional collection rollouts in that same Los Angeles space.",[],{"type":33,"text":708,"spans":709,"direction":36},"New York City wasn't the launch market.",[],{"type":33,"text":711,"spans":712,"direction":36},"It came next, once the concept had already proven itself elsewhere, in two further executions.",[],{"type":33,"text":714,"spans":715,"direction":36},"That pattern repeats.",[],{"type":33,"text":717,"spans":718,"direction":36},"Fresh Beauty ran its Black Tea Serum launch in both New York City and Los Angeles.",[],{"type":33,"text":720,"spans":721,"direction":36},"The New York City leg carried the heavier production lift: full catering and staffing built into a room engineered for LED visuals, not dinner service.",[],{"type":33,"text":723,"spans":724,"direction":36},"Brands don't necessarily choose New York City to test something new.",[],{"type":33,"text":726,"spans":727,"direction":36},"They choose it to prove a concept can hold up under the city's own scrutiny, its own press corps, and an audience that has already seen most of what a brand can try.",[],{"type":33,"text":729,"spans":730,"direction":36},"Production complexity in New York City tends to scale up, not down, once a brand's ambitions catch up with the market's expectations.",[731],{"start":27,"end":426,"type":410},{"type":33,"text":733,"spans":734,"direction":36},"WONU's production and project management team exists for exactly that gap.",[735],{"start":736,"end":737,"type":623,"data":738},6,40,{"link_type":303,"url":739,"target":626},"https://wonu.studio/services/production-and-project-management","article_copy$82b6d176-4c51-4afd-b4b5-f93a2064be6b",{"variation":440,"version":441,"items":742,"primary":743,"id":745,"slice_type":481,"slice_label":5},[],{"background_color":477,"heading_level":478,"heading":744},"The Scale Is Real. It's Just Not the Reason.","article_heading$4167cbbf-cd71-4bc3-b179-2adab981590e",{"variation":440,"version":441,"items":747,"primary":748,"id":801,"slice_type":473,"slice_label":5},[],{"copy":749},[750,753,761,764,767,775,778,781,784,787,795],{"type":33,"text":751,"spans":752,"direction":36},"New York City drew nearly 65 million visitors in 2024, the second-highest figure in the city's history.",[],{"type":33,"text":754,"spans":755,"direction":36},"That activity generated an estimated $79 billion in economic impact across the city and state, according to NYC's Mayor's Office.",[756],{"start":757,"end":758,"type":623,"data":759},108,128,{"link_type":303,"url":760,"target":626},"https://www.nyc.gov/mayors-office/news/2024/12/mayor-adams-celebrates-nearly-65-million-visitors-nyc-2024-second-highest-number-visitors",{"type":33,"text":762,"spans":763,"direction":36},"Most agencies pitching the city lead with some version of that number.",[],{"type":33,"text":765,"spans":766,"direction":36},"The number is real, but it explains volume, not why a specific activation works.",[],{"type":33,"text":768,"spans":769,"direction":36},"WONU's own site visit to SoHo's African Diaspora Goods turned up a line that gets closer to it: \"Retail is dying, experience is flourishing.\"",[770],{"start":771,"end":772,"type":623,"data":773},25,54,{"link_type":303,"url":774,"target":626},"https://wonu.studio/blog/site-visit-002-african-diaspora-goods-soho-nyc",{"type":33,"text":776,"spans":777,"direction":36},"That flourishing depends on neighborhood-level specificity a visitor count can't capture.",[],{"type":33,"text":779,"spans":780,"direction":36},"SoHo's retail history reads differently than Chinatown's, which reads differently than Chelsea's gallery corridor.",[],{"type":33,"text":782,"spans":783,"direction":36},"An activation that ignores those differences reads as generic no matter how many people walk past it.",[],{"type":33,"text":785,"spans":786,"direction":36},"Measuring whether an activation actually landed, instead of just counting foot traffic past the storefront, is its own discipline.",[],{"type":33,"text":788,"spans":789,"direction":36},"WONU has written about what that measurement should track beyond visitor totals.",[790],{"start":791,"end":792,"type":623,"data":793},9,57,{"link_type":303,"url":794,"target":626},"https://wonu.studio/blog/how-experiential-marketing-drives-roi",{"type":33,"text":796,"spans":797,"direction":36},"WONU's creative direction and spatial design work in SoHo starts from that neighborhood-level reading, not from the citywide visitor total.",[798],{"start":621,"end":792,"type":623,"data":799},{"link_type":303,"url":800,"target":626},"https://wonu.studio/services/creative-direction-and-spatial-design/creative-direction-spatial-design-soho","article_copy$d35f6e62-94b9-4e90-8786-d42db9b39ce6",{"variation":440,"version":441,"items":803,"primary":804,"id":886,"slice_type":887,"slice_label":5},[],{"background_color":5,"headline":5,"headline_level":5,"projects":805,"cta":884},[806,827,846,865],{"project":807},{"id":808,"type":809,"tags":810,"lang":14,"slug":811,"first_publication_date":812,"last_publication_date":813,"uid":814,"url":815,"data":816,"link_type":266,"key":826,"isBroken":268},"aj2hxBIAACoAWVlS","project",[],"fw26-jaden-smith-launch","2026-06-25T22:31:07+0000","2026-07-08T01:26:46+0000","christian-louboutin-fw26-june-launch-js-pa","/projects/christian-louboutin-fw26-june-launch-js-pa",{"project_title":817,"featured_image":818,"client":825},"FW26 Jaden Smith Launch",{"dimensions":819,"alt":5,"copyright":5,"url":821,"id":822,"edit":823},{"width":422,"height":820},1684,"https://images.prismic.io/wonu/Ow1i1TVRMjoQmq5C_2280908195.jpg?auto=format%2Ccompress&rect=0%2C770%2C3333%2C1754&w=3200&h=1684","Ow1i1TVRMjoQmq5C",{"x":27,"y":824,"zoom":28,"background":29},770,"Christian Louboutin","350e0c66-b1ed-4c19-9342-ad8e108550f3",{"project":828},{"id":829,"type":809,"tags":830,"lang":14,"slug":831,"first_publication_date":832,"last_publication_date":833,"uid":834,"url":835,"data":836,"link_type":266,"key":845,"isBroken":268},"aj3ehBIAACgAWbY7",[],"bero-padel-classic-26","2026-06-26T02:45:46+0000","2026-06-30T15:50:19+0000","bero-padel-classic-2026","/projects/bero-padel-classic-2026",{"project_title":837,"featured_image":838,"client":844},"BERO Padel Classic '26",{"dimensions":839,"alt":5,"copyright":5,"url":840,"id":841,"edit":842},{"width":422,"height":820},"https://images.prismic.io/wonu/aj3go1bRV8_Qf5uc_BERO_PADEL_CLASSIC_LA_%40SAMLORT_7789.jpg?auto=format,compress&rect=0,1460,3002,1580&w=3200&h=1684","aj3go1bRV8_Qf5uc",{"x":27,"y":843,"zoom":28,"background":29},1460,"BERO","9edd35bd-ba9e-4cbc-ad17-28265863c0e1",{"project":847},{"id":848,"type":809,"tags":849,"lang":14,"slug":850,"first_publication_date":851,"last_publication_date":852,"uid":853,"url":854,"data":855,"link_type":266,"key":864,"isBroken":268},"aJ_2KBAAACgAHpUE",[],"elements-included.","2025-08-16T03:08:28+0000","2026-02-24T16:46:29+0000","under-armour-unless-milan-design-week-2025","/projects/under-armour-unless-milan-design-week-2025",{"project_title":856,"featured_image":857,"client":863},"Milan Design Week",{"dimensions":858,"alt":5,"copyright":5,"url":859,"id":860,"edit":861},{"width":422,"height":820},"https://images.prismic.io/wonu/aRPXbrpReVYa4XGt__LAU2705.jpg?auto=format,compress&rect=0,580,8256,4345&w=3200&h=1684","aRPXbrpReVYa4XGt",{"x":27,"y":862,"zoom":28,"background":29},580,"Under Armour x UNLESS","9f994bde-0cb2-4612-bb7a-681912310302",{"project":866},{"id":867,"type":809,"tags":868,"lang":14,"slug":869,"first_publication_date":870,"last_publication_date":871,"uid":872,"url":873,"data":874,"link_type":266,"key":883,"isBroken":268},"aOPjEhAAACAAOBda",[],"fendi--antonio-lopez","2025-10-06T18:48:06+0000","2025-11-06T20:50:50+0000","fendi-antonio-lopez","/projects/fendi-antonio-lopez",{"project_title":875,"featured_image":876,"client":882},"Fendi – Antonio Lopez",{"dimensions":877,"alt":5,"copyright":5,"url":878,"id":879,"edit":880},{"width":422,"height":820},"https://images.prismic.io/wonu/aOPjnp5xUNkB1lPS_Fendi_BH_3_22_27281.JPG?auto=format%2Ccompress&rect=0%2C99%2C2500%2C1316&w=3200&h=1684","aOPjnp5xUNkB1lPS",{"x":27,"y":881,"zoom":28,"background":29},99,"Fendi","049bff80-1624-4e6b-8620-53ace4271dc8",{"link_type":885},"Any","featured_projects$17a72f9c-be8a-40c4-b709-d8e24b650fe6","featured_projects",{"variation":440,"version":441,"items":889,"primary":890,"id":892,"slice_type":481,"slice_label":5},[],{"background_color":477,"heading_level":478,"heading":891},"Frequently Asked Questions","article_heading$0891da24-dd0e-464e-b491-1253c8fdfa19",{"variation":440,"version":441,"items":894,"primary":895,"id":980,"slice_type":981,"slice_label":5},[],{"intro_copy":896,"accordions":897,"outro_copy":979},[],[898,913,930,947,964],{"headline_level":899,"accordion_headline":900,"accordion_content":906},"h4",[901],{"type":33,"text":902,"spans":903,"direction":36},"Why do so many national brands choose New York City for experiential marketing launches?",[904],{"start":27,"end":905,"type":410},88,[907,910],{"type":33,"text":908,"spans":909,"direction":36},"New York City combines venue density, media concentration, and audience sophistication in a way few markets match.",[],{"type":33,"text":911,"spans":912,"direction":36},"Brands often use it to prove a concept can hold up under real scrutiny before expanding elsewhere, rather than treating it as just another stop on a tour.",[],{"headline_level":899,"accordion_headline":914,"accordion_content":920},[915],{"type":33,"text":916,"spans":917,"direction":36},"What neighborhoods in New York City work best for brand activations?",[918],{"start":27,"end":919,"type":410},68,[921,924,927],{"type":33,"text":922,"spans":923,"direction":36},"The right neighborhood depends on the brand and the story, not a fixed ranking.",[],{"type":33,"text":925,"spans":926,"direction":36},"SoHo and Chinatown carry different retail histories than Chelsea's gallery corridor or Brooklyn's cultural venues.",[],{"type":33,"text":928,"spans":929,"direction":36},"The strongest activations design around that existing character instead of overriding it.",[],{"headline_level":899,"accordion_headline":931,"accordion_content":937},[932],{"type":33,"text":933,"spans":934,"direction":36},"Does a brand need a New York City-based agency to activate successfully in the city?",[935],{"start":27,"end":936,"type":410},84,[938,941,944],{"type":33,"text":939,"spans":940,"direction":36},"A local agency brings working knowledge of specific venues and neighborhood permitting realities.",[],{"type":33,"text":942,"spans":943,"direction":36},"It also understands the compressed timelines that come with citywide competition for space and press attention.",[],{"type":33,"text":945,"spans":946,"direction":36},"That familiarity is difficult to replicate from outside the market on a first attempt.",[],{"headline_level":899,"accordion_headline":948,"accordion_content":954},[949],{"type":33,"text":950,"spans":951,"direction":36},"What's the difference between an experiential activation and a traditional event in New York City?",[952],{"start":27,"end":953,"type":410},98,[955,958,961],{"type":33,"text":956,"spans":957,"direction":36},"A traditional event delivers information or product access in a fixed format.",[],{"type":33,"text":959,"spans":960,"direction":36},"An experiential activation is built around a physical space designed to change how a visitor feels or behaves inside it.",[],{"type":33,"text":962,"spans":963,"direction":36},"It uses the specific character of that space as part of the story rather than just a container for it.",[],{"headline_level":965,"accordion_headline":966,"accordion_content":972},"p",[967],{"type":33,"text":968,"spans":969,"direction":36},"How does New York City's density affect activation planning timelines?",[970],{"start":27,"end":971,"type":410},70,[973,976],{"type":33,"text":974,"spans":975,"direction":36},"Density compresses timelines, because multiple brands are often competing for the same neighborhoods, press cycles, and audiences in the same window.",[],{"type":33,"text":977,"spans":978,"direction":36},"Activations built for New York City typically need committed creative decisions earlier in the process, with less room for iteration once production is underway.",[],[],"accordions$6f0a0570-b4e8-4bd7-8d2f-238d5f30d7ef","accordions",{"variation":440,"version":441,"items":983,"primary":984,"id":986,"slice_type":481,"slice_label":5},[],{"background_color":477,"heading_level":478,"heading":985},"The City Is a Collaborator, Not a Backdrop","article_heading$eb306511-3636-4460-9ae9-23c3c2eaf2e2",{"variation":440,"version":441,"items":988,"primary":989,"id":1026,"slice_type":473,"slice_label":5},[],{"copy":990},[991,994,997,1000,1003,1006,1009,1012,1015,1018],{"type":33,"text":992,"spans":993,"direction":36},"A Canal Street souvenir shop. A Chelsea room built for anything but dinner. A SoHo sidewalk with no room to expand.",[],{"type":33,"text":995,"spans":996,"direction":36},"None of these are obstacles a New York City activation works around.",[],{"type":33,"text":998,"spans":999,"direction":36},"They're the actual material of the work.",[],{"type":33,"text":1001,"spans":1002,"direction":36},"That's a different premise than the one most experiential marketing content about New York City starts from.",[],{"type":33,"text":1004,"spans":1005,"direction":36},"The city isn't a backdrop with good lighting and a lot of foot traffic.",[],{"type":33,"text":1007,"spans":1008,"direction":36},"It's a collaborator with its own opinions, built into every neighborhood and every timeline a brand tries to work inside.",[],{"type":33,"text":1010,"spans":1011,"direction":36},"Getting that reading right, neighborhood by neighborhood, project by project, takes more than good taste.",[],{"type":33,"text":1013,"spans":1014,"direction":36},"It takes a production team that has actually built inside a Canal Street shell, a Chelsea gallery-style room, a Brooklyn conference floor, and a citywide scavenger hunt.",[],{"type":33,"text":1016,"spans":1017,"direction":36},"That team knows the difference in what each one demands.",[],{"type":33,"text":1019,"spans":1020,"direction":36},"If your brand is planning to activate in New York City and wants that neighborhood-level thinking from the first conversation, start a conversation with our team.",[1021],{"start":1022,"end":1023,"type":623,"data":1024},127,161,{"link_type":303,"url":1025,"target":626},"https://wonu.studio/contact/","article_copy$130e4f7d-a0c6-4c17-80db-61e2da3bbeb1",{"variation":440,"version":441,"items":1028,"primary":1029,"id":1031,"slice_type":1032,"slice_label":5},[],{"background_color":477,"headline_level":965,"headline":5,"copy":1030,"cta":5},[],"project_inquiry_form$6f6f7e6f-79ca-44b1-b1e6-e0c9037c61b6","project_inquiry_form","Experiential Marketing NYC: What Actually Works | WONU","Experiential marketing NYC means designing around real neighborhoods, not a blank room. See what five WONU activations across the city reveal.",{},[],{"id":1038,"uid":5,"url":5,"type":1039,"href":1040,"tags":1041,"first_publication_date":1042,"last_publication_date":1043,"slugs":1044,"linked_documents":1045,"lang":14,"alternate_languages":1046,"data":1047},"aJ65UhAAACgAHLva","navigation","https://wonu.cdn.prismic.io/api/v2/documents/search?ref=ak-uWhEAACoA_035&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJ65UhAAACgAHLva%22%29+%5D%5D",[],"2025-08-15T04:43:41+0000","2025-08-22T16:15:00+0000",[1039],[],[],{"navigation_items":1048},[1049,1054,1088,1093,1098],{"label":270,"link":1050,"has_submenu":268,"submenu_items":1053},{"id":272,"type":273,"tags":1051,"lang":14,"slug":273,"first_publication_date":275,"last_publication_date":276,"url":277,"link_type":266,"key":1052,"isBroken":268},[],"af8824ec-3823-4999-837f-b9b8931d8512",[],{"label":311,"link":1055,"has_submenu":30,"submenu_items":1058},{"id":313,"type":314,"tags":1056,"lang":14,"slug":314,"first_publication_date":316,"last_publication_date":317,"url":318,"link_type":266,"key":1057,"isBroken":268},[],"520a2fc2-82bb-42cf-bede-11fcb27ab8b2",[1059,1064,1068,1072,1076,1080,1084],{"submenu_label":1060,"submenu_link":1061},"Our Approach",{"id":313,"type":314,"tags":1062,"lang":14,"slug":314,"first_publication_date":316,"last_publication_date":317,"url":318,"link_type":266,"key":1063,"isBroken":268},[],"80779766-6d85-4abc-97de-87c85cb8c50a",{"submenu_label":322,"submenu_link":1065},{"id":324,"type":325,"tags":1066,"lang":14,"slug":327,"first_publication_date":328,"last_publication_date":329,"uid":330,"url":331,"link_type":266,"key":1067,"isBroken":268},[],"c60734f6-4515-4fcb-acfa-9237acca7b9b",{"submenu_label":334,"submenu_link":1069},{"id":336,"type":325,"tags":1070,"lang":14,"slug":338,"first_publication_date":339,"last_publication_date":340,"uid":341,"url":342,"link_type":266,"key":1071,"isBroken":268},[],"a6e3b506-348d-471d-a5bc-40645142260d",{"submenu_label":345,"submenu_link":1073},{"id":347,"type":325,"tags":1074,"lang":14,"slug":349,"first_publication_date":350,"last_publication_date":351,"uid":352,"url":353,"link_type":266,"key":1075,"isBroken":268},[],"633412bb-2cf9-4d3d-8629-8dfc75f94a5a",{"submenu_label":356,"submenu_link":1077},{"id":358,"type":325,"tags":1078,"lang":14,"slug":360,"first_publication_date":361,"last_publication_date":362,"uid":363,"url":364,"link_type":266,"key":1079,"isBroken":268},[],"427d5db8-66f0-4df1-b9fe-08db0e68ac41",{"submenu_label":367,"submenu_link":1081},{"id":369,"type":325,"tags":1082,"lang":14,"slug":371,"first_publication_date":372,"last_publication_date":373,"uid":374,"url":375,"link_type":266,"key":1083,"isBroken":268},[],"66a85ec2-5bce-4300-8ea6-924ee8147730",{"submenu_label":378,"submenu_link":1085},{"id":380,"type":325,"tags":1086,"lang":14,"slug":382,"first_publication_date":383,"last_publication_date":384,"uid":385,"url":386,"link_type":266,"key":1087,"isBroken":268},[],"a7ec424d-18b9-4747-8134-d712b1cf9add",{"label":258,"link":1089,"has_submenu":268,"submenu_items":1092},{"id":260,"type":261,"tags":1090,"lang":14,"slug":261,"first_publication_date":263,"last_publication_date":264,"url":265,"link_type":266,"key":1091,"isBroken":268},[],"9e635c98-f89a-4ddd-a51d-2254caaa7264",[],{"label":290,"link":1094,"has_submenu":268,"submenu_items":1097},{"id":292,"type":293,"tags":1095,"lang":14,"slug":293,"first_publication_date":295,"last_publication_date":296,"url":297,"link_type":266,"key":1096,"isBroken":268},[],"c4f13d1f-9bc6-4b17-8d73-86dbd0cb17bc",[],{"label":280,"link":1099,"has_submenu":268,"submenu_items":1102},{"id":282,"type":283,"tags":1100,"lang":14,"slug":283,"first_publication_date":285,"last_publication_date":286,"url":287,"link_type":266,"key":1101,"isBroken":268},[],"b731d54e-cedb-4d18-b7b1-4a5c06e13bb1",[],1783606912026]