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It's being restated. Jade Akintola, founder of WONU, on why the post-2020 democratization push triggered a return to exclusivity, what \"enrichment\" actually looks like in production, and the failure she still references three years later when teams pitch experience as a marketing layer instead of the product itself.",[],"Experiential Marketing",[503,523,531,561,566,580,585,610,615,667,672,683,692,703,791,796,820,825,888,893,909],{"variation":504,"version":505,"items":506,"primary":507,"id":521,"slice_type":522,"slice_label":5},"default","initial",[],{"copy":508},[509,512,515,518],{"type":33,"text":510,"spans":511,"direction":36},"The first Fendi × Skims pop-up we built on Rodeo Drive opened on a lighting problem. Two partner brands, one of them defined by nude tones, and an RGB lighting system that can't reproduce a brown. ",[],{"type":33,"text":513,"spans":514,"direction":36},"We spent weeks sampling materials, rebuilding the light installation around the palette, and programming fixtures specifically so the lightest and darkest skin shades read the way the collection meant them to. The product was the constraint. The experience was the solve. ",[],{"type":33,"text":516,"spans":517,"direction":36},"When that single pop-up extended to eight months and five additional Fendi rollouts in the same space, then traveled to New York for two more, the answer to the question I've been asked the most this year became obvious. ",[],{"type":33,"text":519,"spans":520,"direction":36},"Luxury isn't being redefined by experience. It's being restated. Enrichment, to me, is luxury, and that line is doing all the work in this essay.",[],"article_copy$d6e4c0ba-6465-413e-b5d6-9844d2738e1c","article_copy",{"variation":504,"version":505,"items":524,"primary":525,"id":529,"slice_type":530,"slice_label":5},[],{"background_color":526,"heading_level":527,"heading":528},"Black","h2","What is the new definition of luxury in 2026?","article_heading$e7f4baf0-c082-46d6-9007-57db0fb5acfd","article_heading",{"variation":504,"version":505,"items":532,"primary":533,"id":560,"slice_type":522,"slice_label":5},[],{"copy":534},[535,543,550],{"type":536,"url":537,"alt":528,"copyright":5,"dimensions":538,"id":541,"edit":542},"image","https://images.prismic.io/wonu/aimq7AeQX7-eXL7W_FRESH_DIGITAL_NOEDITS-80.jpg?auto=format,compress",{"width":539,"height":540},1000,1500,"aimq7AeQX7-eXL7W",{"x":27,"y":27,"zoom":28,"background":29},{"type":33,"text":544,"spans":545,"direction":36},"The new definition of luxury in 2026 is enrichment over acquisition. Customers at the top of the market are still buying the bag, the watch, the dinner, the residence. What's shifted is what they expect alongside the object: a programmed experience that feels earned, curated, and unrepeatable, calibrated by the brand's own taste rather than borrowed from a trend cycle. The point isn't that experience has replaced the product. The point is that experience has stopped being a marketing layer wrapped around the product and started being the thing itself.",[546],{"start":547,"end":548,"type":549},40,67,"strong",{"type":33,"text":551,"spans":552,"direction":36},"This is what the post-2020 luxury consumer shift actually looks like up close. The market loosened during the pandemic, prices and access broadened, and audiences saw margin structures they hadn't seen before. The snap-back has been a return to exclusivity, but not the old kind. The exclusivity that's holding now is built on hours, attention, craftsmanship, and feeling, not just on price points and waitlists.",[553],{"start":554,"end":555,"type":556,"data":557},17,48,"hyperlink",{"link_type":303,"url":558,"target":559},"https://wonu.studio/blog/luxury-consumer-2026","_blank","article_copy$937ea6d1-fcee-4930-a1d0-3b909a4fcf8d",{"variation":504,"version":505,"items":562,"primary":563,"id":565,"slice_type":530,"slice_label":5},[],{"background_color":526,"heading_level":527,"heading":564},"Why luxury came back to exclusivity (not why it left it)","article_heading$151dce7f-109d-4e2e-b967-b613cc53de61",{"variation":504,"version":505,"items":567,"primary":568,"id":579,"slice_type":522,"slice_label":5},[],{"copy":569},[570,573,576],{"type":33,"text":571,"spans":572,"direction":36},"Most coverage of this moment frames it as luxury \"rejecting\" democratization. I'd say something different. Democratization broadened the market, which was a real opportunity. The issue wasn't access. The issue was that broader access made the margins visible. Buyers started asking what they were actually paying for, and they didn't always like the answer.",[],{"type":33,"text":574,"spans":575,"direction":36},"The brands that recovered fastest are the ones that already had a moat that wasn't price. Hermès has been working that ground for decades. The newer pattern is brands that are building experiential infrastructure now - programming, spaces, formats they own - so that the next time access broadens, the moat doesn't disappear with it. Experience is hard to copy. Margin math is not.",[],{"type":33,"text":577,"spans":578,"direction":36},"Three things hold true across the brands that are getting this right. The work feels lived in rather than performed. The brand is in the background, not the foreground. And the audience leaves with something specific to remember, not a list of touchpoints to recall. That last one is the test.",[],"article_copy$430ee32c-583c-42aa-b9e3-1f9bc4364569",{"variation":504,"version":505,"items":581,"primary":582,"id":584,"slice_type":530,"slice_label":5},[],{"background_color":526,"heading_level":527,"heading":583},"Enrichment is luxury. The position.","article_heading$a6f3c520-a0dc-48a9-a9f6-f11177886261",{"variation":504,"version":505,"items":586,"primary":587,"id":609,"slice_type":522,"slice_label":5},[],{"copy":588},[589,595,598,601],{"type":536,"url":590,"alt":591,"copyright":5,"dimensions":592,"id":593,"edit":594},"https://images.prismic.io/wonu/aimtEQeQX7-eXL7t_SharkBeauty-41.jpg?auto=format,compress","Enrichment is luxury.",{"width":539,"height":540},"aimtEQeQX7-eXL7t",{"x":27,"y":27,"zoom":28,"background":29},{"type":33,"text":596,"spans":597,"direction":36},"\"Enrichment, to me, is luxury.\"",[],{"type":33,"text":599,"spans":600,"direction":36},"I say this often, and I say it because the alternative framings don't survive the work. \"Premium\" is a price tier. \"Exclusive\" is a guest list. \"Luxury\" has been so overused that brands at every price point are claiming it. Enrichment is harder to fake, because either the audience leaves with something they didn't have before - a taste reference, a meeting they wouldn't have made, a way of seeing the brand's craft they hadn't considered - or they don't.",[],{"type":33,"text":602,"spans":603,"direction":36},"The brands building the strongest experiential programs right now are working on the enrichment side, not the impression side. They're choosing depth over reach in their activation calendars. They're hosting smaller, longer dinners instead of larger short ones. They're commissioning pieces from artists their audience hasn't heard of yet, on purpose. The decision tree behind that work shows up in creative direction and spatial design more than in the media plan, and the difference is felt within five minutes of entering the room.",[604],{"start":605,"end":606,"type":556,"data":607},399,436,{"link_type":303,"url":608,"target":559},"https://wonu.studio/services/creative-direction-and-spatial-design","article_copy$5b5f6fa0-d004-4ce5-a1b2-2ee3fa4536ce",{"variation":504,"version":505,"items":611,"primary":612,"id":614,"slice_type":530,"slice_label":5},[],{"background_color":526,"heading_level":527,"heading":613},"What experience-led luxury looks like in production","article_heading$411a4688-18f4-4496-b80e-517da6ce2309",{"variation":504,"version":505,"items":616,"primary":617,"id":666,"slice_type":522,"slice_label":5},[],{"copy":618},[619,622,625,631,639,642,650,658],{"type":33,"text":620,"spans":621,"direction":36},"When teams ask me what \"experience over product\" means at the production level, I show them two projects.",[],{"type":33,"text":623,"spans":624,"direction":36},"The first is the Fendi × Skims execution at Rodeo Drive. ",[],{"type":536,"url":626,"alt":480,"copyright":5,"dimensions":627,"id":629,"edit":630},"https://images.prismic.io/wonu/ahAwP7K9tuLqEElQ_FENDIBHPOPUP-0489b.jpg?auto=format,compress",{"width":478,"height":628},1144,"ahAwP7K9tuLqEElQ",{"x":27,"y":27,"zoom":28,"background":29},{"type":33,"text":632,"spans":633,"direction":36},"The brief was site-specific: build a version of the global Fendi × Skims activation that worked at this address, for this audience, with two partner brands both needing to be thrilled. Skims' identity rests heavily on its nude shade palette, and RGB lighting can't reproduce the lightest or darkest browns. So we worked with one of our favorite lighting designers, sampled materials extensively against the planned lighting, and programmed the installation to be effective for the specific palette in the specific space. The success signal wasn't a single impressions number. The pop-up extended for eight months, became the platform for five additional Fendi rollouts in the same footprint, and was replicated for two further New York executions. Extension is the receipt that enrichment landed. You can read more in our Fendi × Skims project page, which documents the lighting-program development and material sampling cycles.",[634],{"start":635,"end":636,"type":556,"data":637},822,848,{"link_type":303,"url":638,"target":559},"https://wonu.studio/projects/fendi-skims-pop-up-2021",{"type":33,"text":640,"spans":641,"direction":36},"The second is the Fresh Beauty Black Tea Serum launch in New York.",[],{"type":536,"url":643,"alt":644,"copyright":5,"dimensions":645,"id":648,"edit":649},"https://images.prismic.io/wonu/aimt3QeQX7-eXL73_Wonu-FRESHDINNER-77-1-.jpg?auto=format,compress","Fresh Beauty Black Tea Serum",{"width":646,"height":647},1920,1280,"aimt3QeQX7-eXL73",{"x":27,"y":27,"zoom":28,"background":29},{"type":33,"text":651,"spans":652,"direction":36},"We took over Artists' House in Chelsea, a space with four walls of wall-to-wall LED installations. Not a room designed for dining. We brought in catering, staffing, and full service so that the Black Tea Serum story could be told through an immersive, emotive dinner inside the space, with the product education built into the room rather than handed to guests on a card. The LA leg ran differently: a smaller budget meant a smaller event, and we chose Meteora - a restaurant with a chef whose attention to ingredients matched the way Fresh thinks about its product - and designed a sensorial walk-through of the ingredients instead. The Fresh Beauty launch project page covers the spatial decisions for both legs.",[653],{"start":654,"end":655,"type":556,"data":656},638,670,{"link_type":303,"url":657,"target":559},"https://wonu.studio/projects/fresh-beauty-launch-2025",{"type":33,"text":659,"spans":660,"direction":36},"Both projects share one thing. The experience wasn't an envelope around the product. The experience was the product. That kind of work is what production and project management actually exists to deliver: the operational rigor that lets a constraint become the creative move instead of the excuse.",[661],{"start":662,"end":663,"type":556,"data":664},143,176,{"link_type":303,"url":665,"target":559},"https://wonu.studio/services/production-and-project-management","article_copy$fa5a1dbb-cc17-4d39-9cc7-388e3b1416cc",{"variation":504,"version":505,"items":668,"primary":669,"id":671,"slice_type":530,"slice_label":5},[],{"background_color":526,"heading_level":527,"heading":670},"The activation that taught me what enrichment isn't","article_heading$1ca84e8f-f47b-41f3-aadb-d66af2750f9c",{"variation":504,"version":505,"items":673,"primary":674,"id":682,"slice_type":522,"slice_label":5},[],{"copy":675},[676,679],{"type":33,"text":677,"spans":678,"direction":36},"I name failures more often than most agency founders, because most failures are good teachers and the time-money-quality triangle is the most honest framework in this industry. The example I still reference is a luxury retail collection rollout we supported across multiple stores. Timeline was the real constraint, and in the time-money-quality equation, the fixtures we produced experienced constant damage in-store after delivery, requiring repair cycles we shouldn't have been running. We stayed accountable, but the experience didn't represent our standard, our fabricators' craftsmanship, or our quality-assurance process.",[],{"type":33,"text":680,"spans":681,"direction":36},"",[],"article_copy$026b2ae3-235b-416e-aa22-236a0cbfcf7c",{"variation":504,"version":505,"items":684,"primary":685,"id":690,"slice_type":691,"slice_label":5},[],{"custom_id":5,"spotlight_copy":686,"text_wrap":5,"background_color":5},[687],{"type":33,"text":688,"spans":689,"direction":36},"\"We like to get it right the first time. That didn't happen. It's a hard thing to know you didn't deliver on something, but you'll survive.\"",[],"spotlight$afe40510-7bbe-4661-8a25-df838f6c82ee","spotlight",{"variation":504,"version":505,"items":693,"primary":694,"id":702,"slice_type":522,"slice_label":5},[],{"copy":695},[696,699],{"type":33,"text":697,"spans":698,"direction":36},"What it taught me is the precise opposite of what gets sold as \"experience-led luxury\" in conference decks. Experience isn't a marketing layer that compensates for a rushed object. Experience is a system that includes the object, the operations behind it, the team that delivers it, and the quality controls that hold it together over time. When any one of those four breaks, the audience feels it before the brand notices.",[],{"type":33,"text":700,"spans":701,"direction":36},"This is also why I get cautious when teams pitch experience as a way to scale a luxury brand quickly. Enrichment doesn't scale the way reach does. The math of doing one room well is different from the math of doing twelve rooms passably, and pretending otherwise creates the exact kind of activation guests forget the day after.",[],"article_copy$02093032-b730-4597-af33-6d0ac3e49764",{"variation":504,"version":505,"items":704,"primary":705,"id":789,"slice_type":790,"slice_label":5},[],{"background_color":5,"headline":5,"headline_level":5,"projects":706,"cta":787},[707,728,749,768],{"project":708},{"id":709,"type":710,"tags":711,"lang":14,"slug":712,"first_publication_date":713,"last_publication_date":714,"uid":715,"url":716,"data":717,"link_type":266,"key":727,"isBroken":268},"aZ3OUhEAACgAvYFw","project",[],"not-your-ordinary-rose","2026-02-24T16:44:27+0000","2026-02-24T16:47:03+0000","fresh-beauty-rose-2026","/projects/fresh-beauty-rose-2026",{"project_title":718,"featured_image":719,"client":726},"Not Your Ordinary Rose",{"dimensions":720,"alt":5,"copyright":5,"url":722,"id":723,"edit":724},{"width":486,"height":721},1684,"https://images.prismic.io/wonu/aZ3UUMFoBIGEgu9Q_FRESH_DAMASK_DIGITAL-15.jpg?auto=format,compress&rect=0,421,6000,3158&w=3200&h=1684","aZ3UUMFoBIGEgu9Q",{"x":27,"y":725,"zoom":28,"background":29},421,"fresh","b1fa4c3e-37c2-4e0f-bc0a-7df803b22958",{"project":729},{"id":730,"type":710,"tags":731,"lang":14,"slug":732,"first_publication_date":733,"last_publication_date":734,"uid":735,"url":736,"data":737,"link_type":266,"key":748,"isBroken":268},"aOPkfRAAACIAOBns",[],"loro-piana--cocooning","2025-10-06T18:50:36+0000","2025-11-12T00:48:44+0000","loro-piana-cocooning","/projects/loro-piana-cocooning",{"project_title":738,"featured_image":739,"client":747},"Loro Piana – Cocooning",{"dimensions":740,"alt":5,"copyright":5,"url":741,"id":742,"edit":743},{"width":486,"height":721},"https://images.prismic.io/wonu/aOPlPJ5xUNkB1lQh_LP_Cacooning_EntryLong_001B_Light_LowRes.jpg?auto=format%2Ccompress&rect=174%2C46%2C5832%2C3069&w=3200&h=1684","aOPlPJ5xUNkB1lQh",{"x":744,"y":745,"zoom":746,"background":29},174,46,1.03,"Loro Piana","ffd33f48-3f49-4597-a818-4cd5d7610ff4",{"project":750},{"id":751,"type":710,"tags":752,"lang":14,"slug":753,"first_publication_date":754,"last_publication_date":755,"uid":756,"url":757,"data":758,"link_type":266,"key":767,"isBroken":268},"aN1R4BIAACYAhnh1",[],"fendi-x-skims-pop-up","2025-10-02T00:03:09+0000","2025-11-05T04:11:32+0000","fendi-skims-pop-up-2021","/projects/fendi-skims-pop-up-2021",{"project_title":759,"featured_image":760,"client":766},"Fendi x Skims Pop-Up",{"dimensions":761,"alt":5,"copyright":5,"url":762,"id":763,"edit":764},{"width":486,"height":721},"https://images.prismic.io/wonu/aN1SgJ5xUNkB1YNv_FENDIBHPOPUP-1548d.jpg?auto=format,compress&rect=0,82,1800,947&w=3200&h=1684","aN1SgJ5xUNkB1YNv",{"x":27,"y":765,"zoom":28,"background":29},82,"Fendi","2acf1533-4f42-4c2f-af5f-20ee0af3cdbe",{"project":769},{"id":770,"type":710,"tags":771,"lang":14,"slug":772,"first_publication_date":773,"last_publication_date":774,"uid":775,"url":776,"data":777,"link_type":266,"key":786,"isBroken":268},"aJ_2KBAAACgAHpUE",[],"elements-included.","2025-08-16T03:08:28+0000","2026-02-24T16:46:29+0000","under-armour-unless-milan-design-week-2025","/projects/under-armour-unless-milan-design-week-2025",{"project_title":778,"featured_image":779,"client":785},"Milan Design Week",{"dimensions":780,"alt":5,"copyright":5,"url":781,"id":782,"edit":783},{"width":486,"height":721},"https://images.prismic.io/wonu/aRPXbrpReVYa4XGt__LAU2705.jpg?auto=format,compress&rect=0,580,8256,4345&w=3200&h=1684","aRPXbrpReVYa4XGt",{"x":27,"y":784,"zoom":28,"background":29},580,"Under Armour x UNLESS","1ae8e87a-583c-4236-b5ed-e4534d3f4956",{"link_type":788},"Any","featured_projects$6dd92b25-4cfd-4f38-ae62-6967f4ad0a56","featured_projects",{"variation":504,"version":505,"items":792,"primary":793,"id":795,"slice_type":530,"slice_label":5},[],{"background_color":526,"heading_level":527,"heading":794},"How we know an activation enriched anyone","article_heading$95db5bc0-aec5-418f-9679-29ff6e3bd600",{"variation":504,"version":505,"items":797,"primary":798,"id":819,"slice_type":522,"slice_label":5},[],{"copy":799},[800,803,816],{"type":33,"text":801,"spans":802,"direction":36},"If a brand asks how to measure whether an experience actually mattered, the honest answer is that sentiment beats impressions. Impressions are a volume number. Sentiment is what people say to each other on the way out of the room, in the texts they send the next morning, in the way they describe the brand to a friend a month later. I'm not saying impressions don't count. I'm saying they don't count first.",[],{"type":33,"text":804,"spans":805,"direction":36},"When we report on activations, we work the qualitative signal as hard as the quantitative. Press placements, dwell time, RSVPs against goal, content impressions: those go in the deck. So does what the room felt like, what guests said in conversation, which moments produced their own organic content, which ones didn't. The measurement and reporting work has to hold both, because reporting only on what's easy to count is how brands end up with private clienteling programs that look healthy on paper and quietly stop producing repeat visits.",[806,811],{"start":807,"end":808,"type":556,"data":809},324,349,{"link_type":303,"url":810,"target":559},"https://wonu.studio/services/measurement-and-reporting",{"start":812,"end":813,"type":556,"data":814},446,474,{"link_type":303,"url":815,"target":559},"https://wonu.studio/blog/private-clienteling-events",{"type":33,"text":817,"spans":818,"direction":36},"The activations that enrich anyone tend to have a specific signature in the data. The press is smaller than expected and the social is stronger. The dwell time is longer than the program required. Repeat guests appear at the next event without being chased. That's enrichment showing up in the receipts.",[],"article_copy$e4cf04f4-d938-44f7-b7aa-75abfafefd89",{"variation":504,"version":505,"items":821,"primary":822,"id":824,"slice_type":530,"slice_label":5},[],{"background_color":526,"heading_level":527,"heading":823},"FAQ","article_heading$fc50cfd4-ff5b-46ce-8fe7-9e5be3cf6fce",{"variation":504,"version":505,"items":826,"primary":827,"id":886,"slice_type":887,"slice_label":5},[],{"intro_copy":828,"accordions":829,"outro_copy":885},[],[830,842,853,863,874],{"headline_level":831,"accordion_headline":832,"accordion_content":838},"h4",[833],{"type":33,"text":834,"spans":835,"direction":36},"What does \"enrichment\" actually mean in luxury experiential marketing?",[836],{"start":27,"end":837,"type":549},70,[839],{"type":33,"text":840,"spans":841,"direction":36},"Enrichment means the audience leaves with something specific they didn't have before: a taste reference, a craft observation, a meeting they wouldn't otherwise have made, a way of seeing the brand's work they hadn't considered. It's the test for whether a luxury experience produced real value or just produced reach.",[],{"headline_level":831,"accordion_headline":843,"accordion_content":849},[844],{"type":33,"text":845,"spans":846,"direction":36},"Why are points-based loyalty programs falling short in luxury?",[847],{"start":27,"end":848,"type":549},62,[850],{"type":33,"text":851,"spans":852,"direction":36},"Points programs reward frequency, and luxury isn't a frequency category. They also signal to high-spend customers that the brand is treating them as a transaction stream. The brands holding loyalty at the top of the market are doing it through invitation, programming, and recognition, not through accumulating tiers.",[],{"headline_level":831,"accordion_headline":854,"accordion_content":859},[855],{"type":33,"text":856,"spans":857,"direction":36},"Is the luxury market shrinking or just shifting?",[858],{"start":27,"end":555,"type":549},[860],{"type":33,"text":861,"spans":862,"direction":36},"It's shifting. The post-2020 broadening pulled in new audiences and exposed margin assumptions, which triggered a return to exclusivity. The brands feeling pressure are the ones whose moat was price. The brands holding ground are the ones whose moat was craftsmanship, programming, and audience trust.",[],{"headline_level":831,"accordion_headline":864,"accordion_content":870},[865],{"type":33,"text":866,"spans":867,"direction":36},"What separates an experience-led luxury brand from a brand using experiential as marketing? ",[868],{"start":27,"end":869,"type":549},91,[871],{"type":33,"text":872,"spans":873,"direction":36},"Two things. First, the experience makes operational decisions the brand wouldn't have made otherwise - venues, materials, formats, partners. Second, the experience continues after the activation ends, through repeat clienteling, ongoing programming, or named partnerships with the people who made it real. If the experience disappears the day after the event, it was marketing.",[],{"headline_level":831,"accordion_headline":875,"accordion_content":881},[876],{"type":33,"text":877,"spans":878,"direction":36},"How long does an experiential program take to show return for a luxury brand?",[879],{"start":27,"end":880,"type":549},77,[882],{"type":33,"text":883,"spans":884,"direction":36},"The honest answer is six to eighteen months for the brand-level signals - repeat purchase rates, increased dwell time at owned events, organic press, named relationships with the right creative collaborators. Activation-level signals show up within seventy-two hours. Treating one as a substitute for the other is the most common mistake I see.",[],[],"accordions$73f1510d-2e7b-439b-9a0f-7e7404177a3e","accordions",{"variation":504,"version":505,"items":889,"primary":890,"id":892,"slice_type":530,"slice_label":5},[],{"background_color":526,"heading_level":527,"heading":891},"What luxury actually buys you","article_heading$03231d2e-27c4-40fc-b1a9-f67736aecdb2",{"variation":504,"version":505,"items":894,"primary":895,"id":908,"slice_type":522,"slice_label":5},[],{"copy":896},[897,900],{"type":33,"text":898,"spans":899,"direction":36},"I started my first event when I was seventeen, running a weekly Sunday night at a comedy club near Marble Arch on Oxford Street with my sister and her now-husband. That was the early Facebook era, and the rooms we built then are why I do this now. What I learned there is that nothing replaces in-person engagement, and that the most luxurious thing a brand can give an audience is a room where the audience feels seen, heard, and trusted to know what's good.",[],{"type":33,"text":901,"spans":902,"direction":36},"That's the work. Restating it as \"experience over product\" is fine as a headline. Restating it as \"enrichment is luxury\" is closer to true. If your team is thinking about how to build an experience that earns the word luxury at the level your customers actually use it, start a conversation with us and we'll show you what that looks like in production.",[903],{"start":904,"end":905,"type":556,"data":906},270,298,{"link_type":303,"url":907,"target":559},"https://wonu.studio/contact/","article_copy$195e435a-25ca-4a26-ad28-b4c0bd852645",{"variation":504,"version":505,"items":910,"primary":911,"id":914,"slice_type":915,"slice_label":5},[],{"background_color":526,"headline_level":912,"headline":5,"copy":913,"cta":5},"p",[],"project_inquiry_form$989262ab-b11e-4401-95f5-8746dff42687","project_inquiry_form","The New Definition of Luxury: Experience Over Product | WONU","The new definition of luxury isn't a product. Jade Akintola of WONU on enrichment, the return to exclusivity, and what experience-led brands sell.",{},[],1781123294546]