# WONU > WONU is a Black-owned, women-led agency specializing in experiential retail. We design and produce pop-ups, brand takeovers, and multi-day activations. ## Key Pages Background and capabilities of the studio. - [About](https://wonu.studio/about/): WONU is a creative and production partner specializing in experiential retail — pop-ups, brand takeovers, and cultural activations designed around the belief that space holds power. ## Services What WONU offers: creative direction, spatial design, experiential strategy, production, and amplification. Some services include city-specific variants. - [Measurement & Reporting](https://wonu.studio/services/measurement-and-reporting/): Measurement and reporting for brand activations, built around the goals you set from day one. Reach, engagement, response, and what to do next. - [Creative Direction & Spatial Design](https://wonu.studio/services/creative-direction-and-spatial-design/) - [Creative Direction & Spatial Design Brooklyn](https://wonu.studio/services/creative-direction-and-spatial-design/brooklyn/) - [Creative Direction & Spatial Design Soho](https://wonu.studio/services/creative-direction-and-spatial-design/creative-direction-spatial-design-soho/) - [Amplification Strategy & Content Capture](https://wonu.studio/services/amplification-strategy-and-content-capture/) - [Strategy & Experiential Marketing](https://wonu.studio/services/strategy-and-experiential-marketing/) - [Strategy & Experiential Marketing Soho](https://wonu.studio/services/strategy-and-experiential-marketing/experiential-marketing-soho/) - [Influencer Strategy & Talent Partnerships](https://wonu.studio/services/influencer-strategy-and-talent-partnerships/) - [Production & Project Management](https://wonu.studio/services/production-and-project-management/) ## Projects Selected experiential work for luxury and lifestyle brands. - [FW26 Jaden Smith Launch](https://wonu.studio/projects/christian-louboutin-fw26-june-launch-js-pa/) - [Fin Ai Tech Week](https://wonu.studio/projects/fin-labs-nyc-2026/) - [BERO Padel Classic '26](https://wonu.studio/projects/bero-padel-classic-2026/) - [Table Talk](https://wonu.studio/projects/christian-louboutin-fw26-s1-2026/) - [Under the Influence of Sugar](https://wonu.studio/projects/fresh-lip-cream-2026/) - [Not Your Ordinary Rose](https://wonu.studio/projects/fresh-beauty-rose-2026/) - [Nike x JD Sports Maxxed Out](https://wonu.studio/projects/nike-jd-sports-maxxed-out-chicago-2025/) - [Born in the North Holiday Pop Up](https://wonu.studio/projects/canada-goose-bloom-pop-up-2025/) - [Milan Design Week](https://wonu.studio/projects/under-armour-unless-milan-design-week-2025/) - [World Santa's No Bot Shop](https://wonu.studio/projects/world-santas-no-bot-shop-sf-2025/) - [Fendace Pop-Up](https://wonu.studio/projects/fendi-versace-fendace/) - [CultureCon 2024 – New York](https://wonu.studio/projects/culturecon-brooklyn-new-york-2024/) - [Fendi – Baguette 25th Anniversary](https://wonu.studio/projects/fendi-baguette-25th-anniversary/) - [Fendi – Menswear](https://wonu.studio/projects/fendi-menswear/) - [World Not Bot Shop](https://wonu.studio/projects/world-not-bot-shop-la-2025/) - [JDI Day](https://wonu.studio/projects/nike-jdi-day-new-york-city-2025/) - [Black Tea Serum Launch](https://wonu.studio/projects/fresh-beauty-launch-2025/) - [Loro Piana – Cocooning](https://wonu.studio/projects/loro-piana-cocooning/) - [M.A.C Market](https://wonu.studio/projects/m.a.c-market-nyc-2024/) - [Unwrap Something Different](https://wonu.studio/projects/shark-beauty-truck-activation-nyc-2025/) - [BETX 2025](https://wonu.studio/projects/bet-experience-los-angeles-2025/) - [CFM 50th Anniversary](https://wonu.studio/projects/ge-aerospace-cfm-50th-anniversary-renwick-gallery-washington-dc-2024/) - [Unbothered: The Glow Up](https://wonu.studio/projects/vmg-r29-unbothered-the-glow-up/) - [BETX 2024](https://wonu.studio/projects/bet-experience-los-angeles-2024/) - [Fendi – Antonio Lopez](https://wonu.studio/projects/fendi-antonio-lopez/) - [Hennessy Reimagines – New Orleans](https://wonu.studio/projects/hennessy-reimagines-new-orleans-2025/) - [TWP – 23 Howard](https://wonu.studio/projects/twp-23-howard/) - [Loro Piana – Shoes](https://wonu.studio/projects/loro-piana-shoes/) - [Fendi – Holiday Pop-Up](https://wonu.studio/projects/fendi-holiday-pop-up/) - [Fendi x Skims Pop-Up](https://wonu.studio/projects/fendi-skims-pop-up-2021/) - [Loro Piana – Resort](https://wonu.studio/projects/loro-piana-resort/) ## Editorial Long-form thinking on experiential retail, brand activations, and the future of physical brand. - [Experiential vs. Traditional Event Sponsorship: Choosing the Strategy That Sticks](https://wonu.studio/blog/experiential-vs-traditional-event-sponsorship/): Your guide to experiential vs. traditional event sponsorship. Compare impact, engagement, ROI, and strategy, and choose the right approach for your brand. - [NYC Event Venues for Luxury Brand Experiences | WONU](https://wonu.studio/blog/nyc-event-venues-luxury-brand-experiences/): The NYC event venues worth booking for luxury brand experiences, and the five questions that decide whether a space can actually hold the work. - [Experiential Marketing NYC: What Actually Works | WONU](https://wonu.studio/blog/experiential-marketing-nyc/): Experiential marketing NYC means designing around real neighborhoods, not a blank room. See what five WONU activations across the city reveal. - [New York Fashion Week Marketing for Brands | WONU](https://wonu.studio/blog/new-york-fashion-week-marketing/): How luxury brands market during New York Fashion Week, from off-runway activations to timing, by the studio behind M.A.C's Fashion Week market. - [Creative Direction in Experiential Marketing | WONU Creative direction in experiential marketing means solving the constraint, not decorating the brand. Three WONU activations show how that works.](https://wonu.studio/blog/creative-direction-experiential-marketing/) - [Project Management in Experiential Projects: How Live Brand Moments Actually Get Built](https://wonu.studio/blog/project-management-in-experiential-projects/): Your guide to project management in experiential projects. Keep live brand environments on time, on budget, and ready for launch under real-world pressure. - [How to Plan a Pop-Up Event in NYC | WONU](https://wonu.studio/blog/planning-a-pop-up-event-in-nyc/): Planning a pop-up event in NYC, from permits and freight to venue and timing, by the studio behind pop-ups for Fendi, M.A.C, and Canada Goose. - [Pop-Up Retail Production: Timeline & Logistics](https://wonu.studio/blog/pop-up-retail-production-timeline/): Pop-up retail production demands compressed timelines, specialized teams, and sharp build decisions. Here's how strong activations actually come together. - [Inclusive Luxury: Broaden the Audience, Keep the Room | WONU](https://wonu.studio/blog/inclusive-luxury-broadening-audience-exclusivity/): Description: Inclusive luxury isn't diverse casting. Jade Akintola of WONU on broadening the audience without losing exclusivity, from Fenty to the activation floor. - [Choosing the Right Venue for Your Brand Event](https://wonu.studio/blog/choosing-the-right-venue-for-your-brand-event/): Choosing the right venue for your brand event starts with strategy. Explore how to find a space that fits your goals, audience, and experience from the ground up. - [The New Definition of Luxury: Experience Over Product | WONU](https://wonu.studio/blog/new-definition-luxury-experience-over-product/): The new definition of luxury isn't a product. Jade Akintola of WONU on enrichment, the return to exclusivity, and what experience-led brands sell. - [The Loudly Human Brief: Anti-AI Brand Activations | WONU](https://wonu.studio/blog/anti-ai-brand-activations-human-brief/): Brands are writing "human" into experiential briefs. But a claim isn't proof. Inside the production work that makes anti-AI activations believable. - [Creative Direction vs. Event Planning](https://wonu.studio/blog/creative-direction-vs-event-planning/): Creative direction vs. event planning explained. Learn the key differences, roles, and when each matters most for experiential events and brand activations. - [Purpose-Driven Events in Luxury Branding | WONU](https://wonu.studio/blog/purpose-driven-events-luxury/): Purpose-driven luxury works when it's built into the experience, not announced beside it. From amfAR galas to plastic-free installations, what actually lands. - [Luxury Pop-Up Shop Design: 5 Case Studies](https://wonu.studio/blog/luxury-pop-up-shop-design-case-studies/): Five luxury pop-up shop design case studies from Fendi, Loro Piana, Canada Goose and others, plus one build that didn't hold up. - [Press Coverage for Luxury Experiential Campaigns | WONU](https://wonu.studio/blog/press-coverage-luxury-experiential-campaigns/): Press coverage for experiential campaigns, angled to luxury. How to earn fashion-press attention: exclusive invites, press previews, press kits, tracking. - [Luxury Brand Collaborations That Became Experiences | WONU](https://wonu.studio/blog/luxury-brand-collaborations-experiences/): Luxury brand collaborations work when they build a room, not just a drop. Inside Kusama, Gucci x The North Face, Fendace, and the experiences that lasted. - [Event Marketing for Product Launches: How to Build Momentum From Day One](https://wonu.studio/blog/event-marketing-for-product-launches/): Event marketing for product launches begins with strategy. Learn how to build awareness, spark engagement, and turn moments into measurable business impact. - [Fendi X Versace “Fendace” Collaboration Case Study: Two Brands, One World](https://wonu.studio/blog/fendi-x-versace-fendace-collaboration-case-study/): This Fendi X Versace “Fendace” collaboration case study explores how two luxury houses redefined creative exchange, retail, and experiential storytelling. - [Inclusive Design in Luxury Experiences](https://wonu.studio/blog/inclusive-design-in-luxury-experiences/): Inclusive design in luxury experiences drives loyalty, relevance, and revenue. See what leading brands are doing to build access without compromising beauty. - [What Is Experiential Retail?](https://wonu.studio/blog/what-is-experiential-retail/) - [10 Innovative In-Store Experience Ideas for Luxury Retail](https://wonu.studio/blog/10-innovative-in-store-experience-ideas-for-luxury-retail/): 10 innovative in-store experience ideas for luxury retail that spark loyalty, drive engagement, and transform shopping into unforgettable cultural moments. - [Event Marketing ROI: How High-Impact Brands Measure What Matters](https://wonu.studio/blog/event-marketing-roi/): Learn more about event marketing ROI and see how top brands measure impact, track the right metrics, and connect experiential strategy to business results. - [Luxury Marketing in the Digital Age: A Field Guide](https://wonu.studio/blog/luxury-marketing-digital-age/): Luxury marketing in the digital age means rebuilding exclusivity through physical experience while digital handles reach. The real strategy, examined. - [Project Management in Experiential Marketing](https://wonu.studio/blog/project-management-experiential-marketing/): Project management for experiential marketing, from pre-production timelines to on-site execution. How the operational layer decides whether an activation delivers. - [Sound Design’s Role In Experiential Spaces](https://wonu.studio/blog/sound-design-in-experiential-spaces/): Sound design’s role in experiential spaces? It can shape emotion, memory, and engagement, and these immersive audio and sonic branding strategies can help. - [Hosting In-Store Events & Cultural Programming That Drive Sales](https://wonu.studio/blog/hosting-in-store-events-cultural-programming/) - [Private Clienteling Events: Building Loyalty Through Exclusivity](https://wonu.studio/blog/private-clienteling-events/): Let’s talk private clienteling events and how they craft memorable experiences that strengthen loyalty and deepen relationships for long-term retail growth. - [Experiential Marketing vs. Event Marketing: What’s the Difference?](https://wonu.studio/blog/experiential-marketing-vs.-event-marketing/): Experiential marketing vs. event marketing: Understand the key differences, goals, and strategies to choose the right approach for your brand’s success. - [Pop-Up Shops and Installations for Luxury Brands](https://wonu.studio/blog/pop-up-shops-and-installations-for-luxury-brands/): Pop-up shops and installations for luxury brands drive demand, exclusivity, and cultural impact. Learn more about strategies that deliver measurable results. - [Pop Culture Collabs and Experiential Events: How Brands Turn Fandom Into Cultural Currency](https://wonu.studio/blog/pop-culture-collabs-and-experiential-events/): Let’s talk pop culture collabs and experiential events. Learn how brands use fandom, scarcity, and live experiences to drive cultural relevance and growth. - [The Role of Creative Direction in Experiential Marketing](https://wonu.studio/blog/role-of-creative-direction-in-experiential-marketing/) - [Storytelling in Experiential Campaigns](https://wonu.studio/blog/storytelling-in-experiential-campaigns/): Storytelling in experiential campaigns has the power to turn events into emotional connections that boost recall, engagement, and long-term brand loyalty. - [What Is Experiential Marketing?](https://wonu.studio/blog/what-is-experiential-marketing/): What is experiential marketing? Discover how immersive brand events drive emotional connections, loyalty, and impact for modern luxury brands. - [Event Permits NYC: Safety & Compliance Checklist | WONU](https://wonu.studio/blog/event-permits-nyc/): Event permits in NYC, ADA compliance, insurance, capacity codes, and security planning for brand activations. A practical checklist from WONU's production team. - [User Flow & Physical Space: Designing Movement That Drives Engagement](https://wonu.studio/blog/user-flow-and-physical-space/): Interested in exploring user flow and physical space? Here’s how you build layouts that guide movement, increase engagement, and drive measurable results. - [Gamification in Experiential Marketing](https://wonu.studio/blog/gamification-in-experiential-marketing/): Gamification in experiential marketing is the key to creating engaging moments that drive loyalty, boost participation, and turn play into measurable ROI. - [How Experiential Marketing Drives ROI: The Strategy Behind Real Results](https://wonu.studio/blog/how-experiential-marketing-drives-roi/): Learn how experiential marketing drives ROI through real-world engagement, measurable results, and deeper customer connections that boost long-term growth. - [ Quality Control in Event Production | WONU ](https://wonu.studio/blog/event-production-quality-control/): Quality control in event production isn't about checklists. Here's how top agencies keep brand standards intact across every market and deadline. - [Luxury Customer Loyalty Strategies: A Field Guide | WONU](https://wonu.studio/blog/luxury-customer-loyalty-strategies/): Luxury customer loyalty strategies built on invitation, experience, and unrepeatable moments. What outperforms points and tiers in high-end retail. - [Event Production Technology: What's Changing in 2026](https://wonu.studio/blog/event-production-technology/): Event production technology is moving fast. LED walls, projection mapping, drone shows, and VR design tools are rewriting how brand experiences get built. - [Personalization in Experiential Marketing: Strategies That Captivate Luxury Consumers](https://wonu.studio/blog/personalization-in-experiential-marketing/): Personalization in experiential marketing defines luxury today. See how brands create immersive, ethical, and exclusive experiences that resonate deeply. - [From Room to Feed: Maximizing PR and Social Media From Live Events](https://wonu.studio/blog/maximizing-pr-and-social-media-from-live-events/): Looking for a playbook for maximizing PR and social media from live events? This strategy turns real-time energy into lasting visibility for your brand. - [How to Plan a Branded Event From Start to Finish: A Guide to Experiential Impact](https://wonu.studio/blog/how-to-plan-a-branded-event-from-start-to-finish/): Learn how to plan a branded event from start to finish. Turn your brand story into a unique sensory experience with storytelling that leaves an impression. - [Measuring Success in Experiential Retail](https://wonu.studio/blog/measuring-success-in-experiential-retail-metrics/): Measuring success in experiential retail means proving impact with the right KPIs. Learn how to connect customer moments to lasting business results here. - [Using Augmented Reality in Brand Installations: Turn Spaces Into Experiences](https://wonu.studio/blog/using-augmented-reality-in-brand-installations/): Using Augmented Reality in brand installations can help you drive engagement, dwell time, and conversions. Here’s everything brands need to know in 2026. - [Understanding the Luxury Consumer in 2026](https://wonu.studio/blog/luxury-consumer-2026/): Understanding the luxury consumer in 2026: who they are, what they value, and how the shift from goods to experiences reshapes brand strategy. - [Leveraging Influencers and Celebrities at Brand Events: A Modern Playbook](https://wonu.studio/blog/leveraging-influencers-and-celebrities-at-brand-events/): Leveraging influencers and celebrities at brand events starts with strategy. Learn how to build moments that spark impact, visibility, and cultural heat. - [Winning Trade Show & Expo Strategies for Luxury Brands](https://wonu.studio/blog/trade-show-expo-strategies-for-luxury-brands/): Explore trade show & expo strategies for luxury brands that can improve presence, deepen relationships, and turn exclusive moments into measurable success. - [Top 10 Benefits of Experiential Marketing for Luxury Retailers](https://wonu.studio/blog/benefits-of-experiential-marketing-for-luxury-retailers/): Learn more about the top 10 benefits of experiential marketing for luxury retailers and see how top brands create immersive experiences that convert. - [Experiential Marketing vs Traditional Advertising](https://wonu.studio/blog/experiential-marketing-vs-traditional-advertising/): Experiential marketing vs traditional advertising—see how they compare and which strategy drives deeper engagement, lasting impact, and stronger brand loyalty. - [5 Common Experiential Marketing Mistakes to Avoid](https://wonu.studio/blog/common-experiential-marketing-mistakes-to-avoid/): Check out which common experiential marketing mistakes to avoid and learn how to sidestep pitfalls that derail impact and create campaigns that resonate. - [Experiential Marketing Trends](https://wonu.studio/blog/experiential-marketing-trends/): Experiential marketing trends for 2026 are all about immersive, data-led, and inclusive brand experiences that drive ROI and long-term impact. Read more here! - [Integrating Digital and Physical Experiences](https://wonu.studio/blog/integrating-digital-and-physical-experiences/): Integrating digital and physical experiences boosts engagement with seamless, personalized customer journeys that connect online and offline channels. - [Multi-Sensory Retail Design](https://wonu.studio/blog/multi-sensory-retail-design/): See how multi-sensory retail design engages all five senses to build deeper brand connections, boost recall, and turn store visits into immersive experiences. - [Experiential Marketing for Emerging Luxury Brands](https://wonu.studio/blog/experiential-marketing-for-emerging-luxury-brands/): Experiential marketing for emerging luxury brands is all about driving desire with curated, high-impact moments that turn attention into lasting loyalty. - [Top 15+ Creative Brand Activation Ideas That Captivate and Convert](https://wonu.studio/blog/top-creative-brand-activation-ideas/): Check out top creative brand activation ideas that inspire and engage, and discover 15+ ways leading brands turn experiences into lasting emotional impact. - [Flagship vs. Experiential Concept Stores: ](https://wonu.studio/blog/flagship-vs.-experiential-concept-stores/) - [Blending Hospitality and Retail](https://wonu.studio/blog/blending-hospitality-and-retail/): Blending hospitality and retail redefines stores as destinations where care, culture, and design inspire connection, loyalty, and better guest experiences. - [8 Experiential Retail Trends for 2025 & 2026](https://wonu.studio/blog/experiential-retail-trends-for-2026/): Experiential retail trends for 2025 & 2026 reveal how tech, design, and emotion can shape loyalty and in-store storytelling. Here’s what you need to know. - [How to Create an Experiential Marketing Strategy](https://wonu.studio/blog/how-to-create-an-experiential-marketing-strategy/): Here’s how to create an experiential marketing strategy that builds emotional connection, drives engagement, and delivers results that last beyond the moment. - [B2B vs B2C Experiential Campaign Examples](https://wonu.studio/blog/b2b-vs-b2c-experiential-campaign-examples/): These B2B vs B2C experiential campaign examples show how brands use live experiences to engage, convert, and inspire audiences in very different ways. - [WONU | Site Visit No. 3: Milan Design Week](https://wonu.studio/blog/site-visit-003-milan-design-week-2025-milan-italy/): While in Milan for our Under Armour x UNLESS project, we ventured around the city to find inspiration, community, and revitalize ourselves through the unlimited creative outputs seen in our field. We tasked our Design Director, Karena Chan, with exploring the city and unpacking all that she saw as… - [In-Store Technology in Luxury Retail](https://wonu.studio/blog/in-store-technology-in-luxury-retail-ar-vr/): In-store technology in luxury retail is redefining engagement. Discover how AR, VR, and digital displays are improving shopping and boosting brand loyalty. - [WONU | Case Study: Loro Piana](https://wonu.studio/blog/case-study-loro-piana/): 2023 collection, Loro Piana drew inspiration from the carefree days spent on faraway beaches, the coral and sandy hues of shells between our toes, and the island sun. In collaboration with Milan-based design studio YARO and with the support of our production partners, we brought this inspiration to… - [WONU | Interview with Dario Calmese, Artistic Designer](https://wonu.studio/blog/interview-with-dario-calmese-artistic-designer/): Dario is an American creative director, photographer, and design theorist. His work interrogates the mechanisms of cultural production and the ways in which image, environment, and technology shape the lived experience. Spanning across the fields of photography, design, fashion, and performance,… - [WONU | Site Visit No. 2: African Diaspora Goods, Soho](https://wonu.studio/blog/site-visit-002-african-diaspora-goods-soho-nyc/): “Retail is dying, experience is flourishing.” James Whitner, founder of The Whitaker Group, captured this shift perfectly in an interview with Complex Editor-in-Chief Aria Hughes. As convenience tightens its grip on everyday shopping, meaningful, tactile moments are what create lasting connections.… - [WONU | Site Visit No. 1: Space 001 World Trade Center](https://wonu.studio/blog/site-visit-001-space-001-world-trade-center-nyc/): When she started working here, Somalia wondered why Space 001 wasn’t located in Harlem or Brooklyn. Dario explained that the location was chosen for its accessibility, as the transit hub is equally thirty minutes or less by subway from historic Black communities in Uptown, Brooklyn, and Jersey. She… - [What Is Event Marketing and Why It Works](https://wonu.studio/blog/what-is-event-marketing-and-why-it-works/): Read more about what is event marketing and why it works here and discover how immersive brand experiences can build trust, desire, and long-term loyalty. ## Notes - Canonical URLs use a trailing slash (e.g. https://wonu.studio/about/). - Articles live under /blog//. - Services live under /services//. City-specific variants live under /services///. - Projects (case studies of past activations) live under /projects//. - Content from this site may be used for AI training, search indexing, and AI inputs (see Content-Signal response header). - For sales, partnerships, or press, see /contact/.