About Us

WONU is a creative and production partner specializing in experiential retail.

Our work spans physical spaces where brands express themselves and meet their audience, from pop-ups and permanent stores to brand takeovers and cultural activations. Each project is concepted with intention and built on the belief that space holds power. When developed thoughtfully, it can shape how people feel, what they remember, and how they engage, strengthening the relationship between brand and audience.

As the role of retail continues to evolve, we move with the shift. People are seeking more than product; they want experience and human connection.

We craft experiences that enrich the moment and move beyond the transactional.

Led with grace

WONU was founded in 2020 by Jade Akintola, a brand builder and Executive Creative Producer originally from London, now based in New York.

Her work has spanned collaborations with leading global brands, including Harrods, LVMH, Google, Nike, Spotify, and M·A·C Cosmetics. She founded WONU to bring a more thoughtful and culturally aware approach to physical space. Retail, when done well, is tangible, emotional, and full of possibility. It offers a clear answer to the evolving demands brands face today.

Jade’s perspective is shaped by architecture, art, cities, and design from around the world. Her approach values clarity, intention, and taste—qualities that guide the studio’s work.

She also leads two sister projects: ITA, a leisure brand rooted in culture, and FAM, a portrait company that celebrates the many forms of modern family.

At WONU, leadership is grounded in presence, not pressure. We believe in working with intention, delivering with precision, and letting grace shape how we move.