Fendi x Skims Pop-Up, Fendi
Client
Fendi
Location
Soho
New York City, NY
USA
Services Provided
Creative Development
Spatial Design
Renders & Technical Drawings
Interior Design
Full-Scale Production
Photography
Courtesy of FENDI
The Ask
WONU partnered with Fendi to design and deliver a year-long rotation of pop-ups. Each activation transformed the space to spotlight key collaborations and capsules while expanding into New York with the Baguette 25th Anniversary. The series culminated with the FENDACE Pop-Up launched in LA and a simultaneous NYC SoHo location.
The Approach
The strategy used limited-edition drops as bold creative expressions, building anticipation, driving consistent sell-through, and reinforcing Fendi’s presence as a leader in luxury innovation.
The impact delivered strong commercial performance, cementing Rodeo Drive and New York pop-ups as flagship stages for Fendi’s most sought-after collections.
Elements
- Hand sculpted Foam Facade
- Updated Foundational Elements
- Custom Furniture and Fixtures
- Custom Fittings Rooms
- Mirrored LED Digital Room
Let's build
If you’re thinking about how your brand shows up in the world, we’d love to hear from you.