Milan Design Week Activation, Under Armour x UNLESS
Client
Fendi
Location
Rodeo Drive
Los Angeles, CA
Soho
New York City, NY
USA
Services Provided
Creative Development
Spatial & Interior Design
Full-Service Production
Photography
Courtesy of FENDI
The Ask
WONU partnered with Fendi to design and deliver a year-long rotation of pop-ups. Each activation transformed the space to spotlight key collaborations and capsules while expanding into New York with the Baguette 25th Anniversary. The series culminated with the FENDACE Pop-Up launched in LA and a simultaneous NYC SoHo location.
The Approach
The strategy used limited-edition drops as bold creative expressions, building anticipation, driving consistent sell-through, and reinforcing Fendi’s presence as a leader in luxury innovation.
The impact delivered strong commercial performance, cementing Rodeo Drive and New York pop-ups as flagship stages for Fendi’s most sought-after collections.
Elements
- Hand sculpted Foam Facade
- Updated Foundational Elements
- Custom Furniture and Fixtures
- Custom Fittings Rooms
- Mirrored LED Digital Room
Let's build
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