The Ask
Bring the Golden Goose x FiveFourFive collaboration to life through a product launch experience at Harvard University, building brand awareness and connecting with a young American audience.
The Approach
WONU acted as a US-based partner to Golden Goose, supporting the execution of an exclusive product launch pop-up at The Coop, Harvard’s historic campus store. Rooted in the shared values of heritage and craftsmanship, the space provided a natural backdrop for the collaboration. To extend the experience beyond retail, the brands continued the takeover at the famed Spee Club, hosting a classic collegiate party that brought the collaboration into the heart of campus culture.
The Results
A two-part brand experience that bridged retail and campus culture, introducing the collaboration to Harvard’s student community through an exclusive product launch and a quintessential collegiate gathering.
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