The Ask
The Regenerative Cycle
Twenty6 came to us with one ask: design an immersive and brand-forward installation for Milan Design Week that showcases UNLESS Collective’s first activation with Under Armour.
The Approach
Through a design-forward, interactive experience, WONU transformed complex science into a tactile journey brought to life through immersive visuals, hands-on moments, and material storytelling for UNLESS Collective’s first activation with Under Armour.
With an invite-only the press preview kicking off design week, WONU debuted the regenerative future of sportswear, hosting 30 journalists and 275 Salone guests for a chic, cocktail event - with the installation open to the public for 3 days after.
Through an education-forward circular buildout we took media/press figures and the public through the decomposition cycle of UNLESS x Under Armour with design at the helm.
Elements included.
- Welcome Wall
- Decomposing Product Displays
- Central Circular Build (Brand Narrative & Product Displays)
- Exclusive Collab Product Display
- Branded Bar & DJ Booth
- Scenic Installation
The Results
Bringing regenerative vision to life, the installation was a strategic brand statement, built plastic-free with partners who shared the same ethos. The impact positioned UNLESS as a leader in regenerative sportswear and sustainable design, earning global press and sparking conversation on the future of innovation.
Brand Awareness :
- 275+ attendees at press preview
- 3.7M+ social impressions
- 10 + articles on activation, including WWD
Let's build
If you’re thinking about how your brand shows up in the world, we’d love to hear from you.