The Ask
Nike engaged WONU to develop and execute two distinct retail experiences celebrating the launch of A’ja Wilson’s A’TWO signature shoe on the A’TWO Tour. The goal was to amplify the Nike x A’ja partnership, build excitement around the product launch, and create meaningful opportunities for fans to connect with A’ja’s story, the product, and the broader culture of basketball.
The Approach
WONU worked across two key US locations to amplify the Nike partnership and product launch of A’ja Wilson. Uniquely activating different themes in each city, we transformed retail spaces to act as interactive moments for fans to connect and be inspired.
The Results
Nike Vegas retail hosted a live debut experience, styled like a residency launch. As lights drop and music builds, a voiceover introduces A’ja as the headliner, who enters through a lit tunnel and steps onto center stage to officially open the A’TWO Tour.
Portland offered a high-energy A’TWO Tour stop where A’ja brings her world together with the culture of basketball beyond the court. The experience highlighted the evolution, purpose, and tech behind the A’TWO through exclusive gear, interactive moments, and a conversation with A’ja.
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