Nike x JD Sports Maxxed Out, Nike
Client
Nike
Date
05 June 2025
Location
New York, NY
USA
Services Provided
Services Provided
Experiential Strategy
Creative Development & Design
Cultural Programming
Content Creation
Location Scouting
Full-Service Event Production
Talent Advancing
Photography
Courtesy of Nike
Featured Athletes
Gerrit Cole, Deuce McBride, Timeless Torches, Joe Holder
The Ask
The City Circuit
Nike requested a day of sports and adventure for their annual internal Just Do It Day across New York City where Nike employees turned their movement into momentum, making the city into their playground.
The Approach
WONU brought to life the ethos of the brand through interactive programming and elevated branded touch-points from AM to PM. Teams moved between their HQ to sports courts, parks, and cultural landmarks - completing challenges for prizes. Along the way, they unlocked branded clues, repped their style with a fashion show, and took on surprise side quests that tapped into the energy of the city.
Elements
- HQ Breakfast w/ surprise performance
- Competitive Scavenger Hunt with athletic programming featuring athlete coaches
- Fashion Show
- Happy Hour
- Awards Ceremony
- 10+ branded elements scattered across NYC
The Results
What We Did
- Increased employee engagement
- Increased employee camaraderie
- Reminded employees what it means to be a part of Nike
WONU brought to life the Nike ethos - Just Do It
Let's build
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