The Ask
Backing off of the European series, we launched across 3x US markets including Los Angeles, Atlanta, and New York City to showcase Jaden Smith's latest menswear collection in Christian Louboutin's storefronts. Asked to bring the outdoor European social scene to the states, we created an experience for both VIC's and the public to experience the collection.
The Approach
Positioned as an evening cocktail experience, featuring chess, live DJ performances, F&B and curated collection viewing, we created an immersive, interactive, one-of-a-kind environment for a select audience.
Elements
- Meet & Greet
- Photo Opportunity
- Outdoor Seating w/ Custom Chess Sets
- Custom Cocktails / Mocktails
- Custom Canapes
- Matcha & Tes Service
- Live Music w/ Select Talent ( DJ Cash, DeDe Lovelace, Daniel D'artiste, Shaun Ross)
The Results
- Los Angeles, 97 guests
- Atlanta, 61 guests
- New York , 94 guests
- Strong guest turnout from public RSVP sign-up
Let's build
If you're thinking about how your brand shows up in the world, we'd love to hear from you.