The Ask
Backing off of the European series, we launched across three US markets, Los Angeles, Atlanta, and New York City, to showcase Jaden Smith's latest menswear collection in Christian Louboutin's storefronts. Asked to bring the outdoor European social scene to the States, we created an experience for both VICS and the public to engage with the collection.
The Approach
Positioned as an evening cocktail experience, featuring chess, live DJ performances, F&B and curated collection viewing, we created an immersive, interactive, one-of-a-kind environment for a select audience.
Elements
- Meet & Greet
- Photo Moment
- Guest Hospitality
- Matcha & Tea Activation
- Live DJ Sets from DJ Cash, DeDe Lovelace, Daniel D'artiste, Shaun Ross
Let's build
If you're thinking about how your brand shows up in the world, we'd love to hear from you.