The Ask
fresh tasked us to design and produce an activation for the launch of their latest lip collection, rooted in sugar as a core element alongside the three fruit flavors.
The Approach
By expressing the product through ingredient-forward F&B elements, custom lighting, flooring, wall vinyls, and displays, we brought to life the lip cream in unexpected ways.
The event was designed as an immersive, interactive experience, allowing guests to engage with and explore the space in a playful, art-like environment.
Elements
- Interactive UGC Station
- Interactive Food Display
- Cocktail Bar
- Cocktail Counter
- Product Display & Testing Station
- Gifting Station
- Lounge Area
- GRWM Suite
The Results
- 110 total guests in attendance
- 49 UGC videos created
- Positive guest sentiment further defining fresh's space in the experiential market
Let's build
If you're thinking about how your brand shows up in the world, we'd love to hear from you.