The Ask
fresh asked us to highlight their Rose skincare line through a multi-touchpoint day including a GRWM suite, Damask Dinner, Damask After Dark Party, and public sampling. The goal was to bring to life the Not Your Ordinary Rose ethos through surrealist and immersive touch points.
The Approach
Across a GRWM suite, dinner, and party - ample UGC content was created, extending the brand's reach on social. Hosting influencers and select guests and featuring a full design takeover at Soho Beach House - no area was left untouched. Guests were immersed into the space, seated alongside dreamy drapery, stations for interaction, photo moments, and dancing BA’s covered in dripping beads - providing a luxe experience for all in attendance.
Elements
- Branded takeover GRWM Suite w/ Content Production
- Private Dinner Space w/ custom Tablescape
- Immersive Party Build-out including the below:
- 2x Hero Content Moments/ 2x Interactive UGC Stations
- Custom DJ Booth w/ Product Integration
- Custom Rose Garden Scenic & Lighting
- Draped Lounges
- Branded Entrance & Welcome Counter
- Caviar Station/ Canapé Service
- Premium Wet Bar w/ Custom Cocktails and Ice Displays
- Product Gifting Service
The Results
- 251 total guests in attendance meeting KPI metrics
- 591 total social posts generated across TikTok and Instagram, exceeding projected content volume
- 27.3M total impressions, delivering 91% of the 30M campaign goal and extending reach beyond the live event
- Content volume increased up to 87% vs. comparable events, with impressions up 99% in key benchmark markets
Let's build
If you're thinking about how your brand shows up in the world, we'd love to hear from you.