The Approach
WONU launched an event series across NYC and LA for fresh’s latest product launch. As the second product to join their soy collection, this was a pivotal moment for the brand, creating an opportunity to spotlight the product and its key ingredients.
Drawing inspiration from the product’s ingredients and textures, we centered the design around mint green hues and jelly-inspired elements. With the soybean as a key visual motif, we carried it across the design and F&B, weaving food design into the experience to create a cohesive, immersive takeover.
Elements
- NYC White Glove Delivery Service (Custom Jelly in partnership with Eat Nunchi)
- LA influencer activation (Custom F&B Curation in partnership with Eat Nunchi)
- NYC Influencer Dinner (Dessert Curation in partnership with Thu Baser)
- NYC Consumer Activation (Custom Product Display in partnership with Thu Baser)
Results
Across four launch activations spanning a white-glove product mailer, LA influencer activation, NYC influencer dinner, and consumer pop-up in connection with Sephora, WONU brought the launch to life over two months. Through a world of jelly, each touchpoint told the story of the product and its ingredients, building awareness and connecting with audiences through immersive brand experiences.
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