WONU partnered with Loro Piana to launch a series of pop-ups and regional pop-ins, beginning with the debut of the Cocooning Collection on Rodeo Drive in Los Angeles. 

Each space invited guests to engage with signature cashmere and silk through tactile details, sensual textures, and refined simplicity. Bringing this vision to life, the activations extended beyond Beverly Hills into key U.S. markets, offering immersive environments that translated the intimacy of Loro Piana’s collections into physical form.

The impact reinforced Loro Piana’s position at the pinnacle of modern luxury, generating press coverage and building cultural presence across multiple cities.