The Ask
Reinvigoration through epicureanism
Tasked with creating the opportunity to re-engage a wide consumer set to discover the luxury of Hennessy spoke directly to our mission. Inspired by the “Made for More” campaign’s evoking of new luxury through today’s cultural icons, WONU brought Hennessy Reimagines to life during Tales of the Cocktail for an exclusive trade experience.
The Approach
With authenticity through a localized approach, luxury through abundant service, and excitement through creativity, success lay in the finer details via a bespoke culinary experience as we elevated the infamous Turkey & the Wolf for one night only.
Elements
- Exclusive Ride Service with Hospitality
- Interior & Exterior Branded Restaurant Takeover
- Custom Dinner Menu
- Personalized Monogrammed/Custom Table Settings
- Tablescape Design
- White glove Service Wait Staff
- White glove Service Gifting
- Branded Takeaways
For a night filled with high low Southern Hospitality and charm.
The Results
What We Did
- Provided industry leaders the chance to experience and learn about the product’s versatility and occasionality.
- Reinvigorated the category, with Hennessy as the tentpole - Shifting from classic to culturally relevant.
- Activation acted as toolkit for future brand works that could be utilized for different products across multiple markets.
Let's build
If you’re thinking about how your brand shows up in the world, we’d love to hear from you.