
Loro Piana – Cocooning, Loro Piana
TWP
Soho
New York City, NY
USA
Spatial Design
Technical Drawings
Full-Scale Production
Allyson Lubow
The Ask
WONU teamed up with TWP to design their NYC storefront, transforming a white box store to a warm and refreshing space for consumers.
The Approach
With a focus on mixing minimalism and expressionism - we redefined Nordic simplicity with New York tactility. We expanded on this theme with a meticulous yet imperfect design to create a somewhat unexpected space in the heart of SoHo.
Elements
Let's build
If you're thinking about how your brand shows up in the world, we'd love to hear from you.