Unwrap Something Different, SharkBeauty
Client
MAC Cosmetics
Date
09 February 2024
Location
New York, NY
USA
The Ask
When MAC set out to turn a global social campaign into an experience that felt authentic, energetic, and rule-breaking, they turned to WONU. With limited time and high expectations, we transformed a Canal Street souvenir shop during New York Fashion Week into M.A.C Market—a multi-day pop-up that blended product reveals, brand moments, and cultural resonance.
The Approach
The strategy leaned into boldness: the space was designed to feel unexpected, raw, yet deeply expressive, mirroring MAC’s DNA. We sculpted a moment where fans, creators, and media would gather, experience, and amplify.
Elements
- Interior & Exterior Branded Takeover
- Makeup Stations
- Fully Immersive “Gift Shop” with 30+ Customized Merch Pieces
- Custom Archive Display
- Custom Digital Installation
- Live Performance
- Full-Service Bar
- Food Truck
The Results
The impact was commercial and cultural: M.A.C Market became a destination that drove buzz, elevated brand access, and translated campaign energy into real-world engagemen
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