The Ask
Tools For Humanity asked us to produce a pop-up in their showroom in Los Angeles, their first activation in the states, that would bring World’s mission to life: giving real, verified humans access to high-demand products, free from bots.
The Approach
WONU activated their Los Angeles showroom, turning it into a branded and interactive experience to increase brand visibility and verifications. This activation provided a gamified way to educate and verify people, with prizes and human experience at its core. Surpassing KPI’s, we set the pace for future World activations that will extend across the globe.
Elements
- Exterior Branding
- Intros & Welcome Signage
- Custom Prize Areas
- Custom Display Gallery
- Shop Branding
- Interactive Elements
The Results
- With a total of 210 verifications, this activation surpassed the national benchmark of 120 by 1PM
- Opening the activation with a line, guest flow remained non-congested and was seamless throughout the day
- Guests were eager to interact with the space, verify, and win exclusive prizes - with only few prizes remaining
Let's build
If you're thinking about how your brand shows up in the world, we'd love to hear from you.