Tools For Humanity asked us to produce a pop-up in their showroom in Los Angeles, their first activation in the states, that would bring World’s mission to life: giving real, verified humans access to high-demand products, free from bots.

WONU activated their Los Angeles showroom, turning it into a branded and interactive experience to increase brand visibility and verifications. This activation provided a gamified way to educate and verify people, with prizes and human experience at its core.  Surpassing KPI’s, we set the pace for future World activations that will extend across the globe. 

• With a total of 210 verifications, this activation surpassed the national benchmark of 120 by 1PM
• Opening the activation with a line, guest flow remained non-congested and was seamless throughout the day
• Guests were eager to interact with the space, verify, and win exclusive prizes - with only few prizes remaining