The Ask
WONU was tasked by SharkBeauty to increase their brand awareness for their latest hair product within a month's turnaround. We popped up on the streets of SoHo with gift-wrapped hair tools as a limited edition giveaway, branded envelopes with discount cards, and popsicles to cool those in line.
The Approach
By taking advantage of a busy summer day, we let guests interact with the brand/product in an IRL setting to increase brand awareness. With over 10 cohesive branded touch points within a small footprint, we increased brand visibility and took this moment to interact with new and current customers in person, which translated to UGC and paid media content as well.
Elements
- Activation Design
- Activation Production
- Branded Hospitality
- Branded Gifting
- Content Capture
The Results
- Hit target KPI of over 110 QR code scans with CTA
- Over 1000 guests engaged with truck
- 1M+ Social Impressions
Let's build
If you're thinking about how your brand shows up in the world, we'd love to hear from you.