About—
WONU is a Black-owned, women-led agency specializing in experiential retail.
We design and produce retail spaces, pop-ups, and multi-day activations, blending cultural relevance with commercial strategy, shaped by insight and a deep understanding of how people move through the world.
We believe retail should feel alive—bridging digital and physical, and creating experiences people remember and return to.
We’re a team of strategists, designers, and producers known for high-impact work delivered with care, creativity, and precision.
Where culture meets commerce—through experience.
Clients—
BET, Dior, FENDI, Hennessy, Loro Piana, M.A.C. Cosmetics, Nike, GE Aerospace, R29
Services—
Strategy
Experiential Strategy & Planning
Attendee Strategy
Cultural Programming & Talent
Measurement & KPI Development
Design
Creative Direction
Experiential Design
Program & Toolkit Development
Social Content Integration
Production
Full-Service Event & Retail Production
Content Capture
On-Site Management & Staffing
Project Oversight & Delivery
Founder—
WONU was founded by Jade Akintola, an award-winning Executive Creative Producer and marketer with a vision for creating meaningful, expertly crafted experiences for the many.
Raised in London with Nigerian roots, New York is now home. Jade, founded WONU after a decade in the agency and production world (MATTE Projects, The Production Club, VICE).
She developed an arts-anchored, purpose-driven approach to experiential marketing, blending creativity with cultural influences to drive impactful growth and foster a thriving, diverse creative community.
Jade is also the founder of ITA, a premium outdoor furniture and goods brand.
Careers—
We’re always looking to grow our talent network.
Please submit resumes and/or portfolios to letswork@wonu.studio
Values—
WONU [won-nu] means “to lead with grace” in Yoruba. These are the values that guide us and our work:
Integrity: We show up as our true selves – with honesty, openness, and transparency.
Refinement: We promote accessible aesthetic excellence because our community deserves the best.
Mastery: Our touch has finesse: Expertise combined with care.
Community: Black-owned, female-led: This is our perspective, and this is who gets it done.
Website—Design by Lian
WONU © 2025.