BETX 2024, BET
Client
BET
Date
05 June 2025
Location
Los Angeles, CA
USA
Services Provided
Creative Development
Experiential Design
Art Direction
Graphic Design
Production Company
Beyond8
Photography
Courtesy of Beyond8
The Ask
Same but Different.
Building off of the activations WONU designed for BETX2024, we were tasked with refreshing and modernizing the activation spaces, providing a new lens and including three new activations for Unilever.
The Approach
With the mission of creating immersive activations that transports guests to unique and individual spaces at every corner, we transformed a small footprint to represent three different brands with their own distinct guest journey and narrative.
WONU also refreshed the design for three other activations designed the year prior, bringing new tones and shades to reflect the ever-changing themes from the shows the spaces represented.
Elements
- SheaMoisture Activation Buildout
- Dove Activation Buildout
- Vaseline Activation Buildout
- Revamped Club Eden Activation Buildout
- Revamped Sista's Salon Activation Buildout
- Revamped All the Queen's Men Activation Buildout
Let's build
If you’re thinking about how your brand shows up in the world, we’d love to hear from you.