Milan Design Week Activation, Under Armour x UNLESS
Client
BET
Date
26 June 2024
Location
Los Angeles, CA
USA
Services Provided
Creative Development
Experiential Design
Art Direction
Graphic Design
Photography
Courtesy of Beyond8
Production Company
Beyond8
The Ask
Support production company Beyond8 by leading the creative development and experiential design of the annual BET event, which showcases the Black experience through music, entertainment, and cultural programming.
The Approach
With the goal being a high-quality design execution to highlight an engaging, inviting and memorable space for fans that celebrated BET’s owned shows and Black culture and entertainment at large, we set out to create immersive zones throughout the venue, that transported guests to distinct, well referenceable places from their favorite shows.
Elements
- Wayfinding
- Staffing Uniforms & Credentials
- Club Eden Activation Buildout
- Sista's Salon Activation Buildout
- All the Queen's Men Activation Buildout
- 106 & Park Activation Buildout
Let's build
If you’re thinking about how your brand shows up in the world, we’d love to hear from you.