Hennessy Reimagines – New Orleans, Hennessy
Client
Fresh Beauty
Date
25 September 2025
Location
New York, NY
Los Angeles, CA
USA
Services Provided
Services Provided
Experiential Strategy
Creative Development & Design
Content Creation
Location Scouting
Full-Service Event Production
Photography
Brandon Thomas Brown
The Ask
Fresh came to us with a simple brief - build excitement around their latest product launch and elevate their brand storytelling/ consumer experience. Through two events across NYC and LA, we created an immersive dinner experience that took guests on a transformative journey.
The Approach
Split across two cities, we created two distinct yet cohesive dinners.
NYC - With multiple touch points within the space, we transformed the venue through evolving light, sound, and scenic installations - guiding guests through each phase of the experience. Through 270° motion animations and paired soundscape, we transported guests over the course of the night – from volcanic landscape to lush oasis.
LA - An existing Michelin star restaurant with an interior design that paired with the hero product's nature-leaning elements, we focused on the customized transformative menu for an exclusive one-night only takeover.
Both events were inclusive of a customized dinner service, with hero product ingredients integrated into the menu and an edible tablescape to satiate guests while providing an interactive hand massage with the product.
Elements
- Exterior Branding
- Sensorial Room with vapor fragrance
- Hero Product Display
- Custom Dinner & Drinks Menu
- Custom & Interactive Tablescape
- Photo Moment Installation
- Floral Install
- Animated Motion Graphics with Nature Soundscape
- Custom Gifting Box
- Educational Service
Let's build
If you're thinking about how your brand shows up in the world, we'd love to hear from you.