Milan Design Week Activation, Under Armour x UNLESS
Client
GE Aerospace
Date
23 September 2024
Location
Renwick Gallery
Washington, D.C.
USA
Services Provided
Experiential Strategy
Creative Development & Design
Location Scouting
Full-Service Event Production
Photography
Courtesy of GE Aerospace
Communications Agency
Hunt & Gather
The Ask
Immersive storytelling to celebrate an aviation powerhouse
Tasked by PR agency H&G with designing and producing the celebration of GE Aerospace and Safran's significant milestone by celebrating CFM, their joint venture, and its remarkable 50-year legacy in the aviation industry at the Renwick Museum in Washington, D.C - we embarked on a journey to the sky.
The Approach
We invited guests, including members of Congress, CFM clients, and key international stakeholders from GEA and Safran, to embark on an immersive flight experience, tracing the inception of CFM and its ambitious vision for the future. This narrative weaved together the past, present, and future of aviation innovation and sustainability, highlighting the ongoing evolution and impact of the CFM partnership.
Elements
- Fully Immersive Cabin Build Lounge
- Life Size Engine Displays
- Custom Airport Bar with custom menu
- Remarks Ceremony
- Boarding Pass Takeaway
Drawing inspiration from the clean, post-modern style of airline design.
The Results
What We Did
- Provided a modern, sleek design to showcase the future of the brand
- Hosted industry titans to celebrate the brand
Let's build
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