Nike x JD Sports Maxxed Out, Nike
Creative Direction & Spatial Design Soho
Once the foundation is set, we design in that direction. Soho style.
This is where we shape how your experience looks, flows, and feels.
Our creative perspective is influenced by art, architecture, and design from around the world, shaped by the way people move through cities, gather in public spaces, and engage with culture.
We create physical spaces that are thoughtful and easy to be in. Whether it’s a pop-up, installation, or multi-day activation, we think through every detail from layout to materials to the small moments people remember.
This might include
- Visual storytelling across the space
- Creative direction and spatial concepting
- Layouts, elevations, and environmental planning
- Materials, finishes, and in-space styling
- Design guidelines and toolkits
For experiential retail, this part is essential.
We’re not designing for attention–we’re designing for experience.
Let's build
If you’re thinking about how your brand shows up in the world, we’d love to hear from you.